Square Business Support Guide

Square Business Support Guide
Tips and guidance for business owners navigating new situations.
by Kaitlin Keefer Mar 24, 2020 — 2 min read
Square Business Support Guide

Communities around the world are facing unique challenges right now. For business owners, the stakes are particularly high – you may be navigating new situations or making changes and decisions you never expected to make.

We’ve compiled some tips and guidance from Square to help you.

To hear more from Square about additional resources and updates on Square products, please refer to our Resource Hub, which will be updated frequently.

For more information on federal and state regulations and resources, please reference this article.

Health and Safety

Keeping yourself, your employees and your customers safe is a top priority right now and always. There are a variety of methods you can use – like contactless payments – to protect your business and customers.

Communicating with Customers

Reaching out to customers to give updates and keep them informed on how they can interact with your business is a great way to maintain your customer relationships. Put together an email and social media strategy to guide your approach to keeping your customers in the loop.

Managing and Communicating with Employees

This time is as unpredictable for you as it is for your employees. Your first priority is to keep your team healthy. Whether that means employees are working from home or not coming into work at all, here are some resources to help you manage them.

For Employers:

Financial Management

2020’s various mandated business closures and travel restrictions may make your sales patterns unpredictable. Here are some resources to help you manage and evaluate your current financial status, and discover the best way to triage a cash flow problem.


Square has a number of cash flow management tools to help you manage your business finances online. Here are a few steps you can take to get a clear picture of your finances using Square Dashboard:

Selling Online

Whether your business needs to implement social-distancing measures, or you’ve decided to temporarily close your doors, or you’re starting to consider the possibility of having to, now is the time to consider letting your customers know how to find you online.

If you don’t yet have an online store, below are resources to help you get up and running. If you do, we’ve provided some helpful resources to help you maximise your efforts to sell online.


We will continue to update this guide and our resource hub with more information and guidance to help you navigate these challenging times in the coming weeks.

This article and linked resources are for informational purposes only and do not constitute professional advice. For specific advice applicable to your business, please contact a professional.

Kaitlin Keefer
Kaitlin Keefer is a content strategist at Square who has covered how businesses connect with their customers and ways they can leverage tools and data to become industry leaders.


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