Tips to Create and Manage an Instagram Business Account

Tips to Create and Manage an Instagram Business Account
Check out these tips for setting up an Instagram for business account and sharing content that will keep your audience engaged.
by Square Nov 30, 2020 — 3 min read
Tips to Create and Manage an Instagram Business Account

Square AU Pty Ltd is not paid or endorsed by Instagram. This article is for informational purposes only and does not constitute professional advice. For specific advice applicable to your business, please contact a professional.

With an estimated 1 billion monthly visitors on the platform, an Instagram account is a must-have for every business. Whether you run a brick-and-mortar or an eCommerce store (or both!), an Instagram business profile can help you to extend your brand’s reach, engage with existing and potential customers and grow your empire.

If you’re new to Instagram or just looking to get more value from this social channel, read on for tips to use Instagram for business.

How do I set up an Instagram business account?

1. Download the app from the Google Play or Apple store. While Instagram can be used on smartphones, tablets and computers, it’s geared towards mobile devices, so you’ll likely use your phone or tablet when posting content.

2. Create an Instagram account. Sign up with your email or mobile number or choose “log in with Facebook”.

3. Set up a business profile. Go to “Settings”, tap “Account” and click “Switch to Professional account”. Connect to your Facebook Business Page and give Instagram permission to manage the Facebook page you want to link to. (You’ll need to be an admin on your Facebook account).

4. Complete your profile. Enter your business’s contact information, opening hours and website address, and choose the category that best describes your business. Add a profile photo (your business’s logo or something customers will recognise) and a bio – a brief message about your brand.

5. Start posting content! Click the plus button at the bottom of your screen to start adding photos to your feed. You can use the “invite Facebook friends” and “invite friends” options to build your following.

What are the benefits of an Instagram business account?

An Instagram business account offers a raft of features and benefits designed to help businesses grow:

What should I post on my Instagram business account?

Instagram can be used for much more than just sharing photos. Getting creative with your Insta content will give your brand cut through, grow your customer base and deliver more value from your social media activity.

Instagram is a powerful tool for marketing your business, regardless of what you sell. An Instagram business account gives your brand exposure on this hugely popular social platform while providing you with valuable insights about your audience. Optimise your Instagram profile today and keep your feed fresh to get the most from your Instagram business account.

The Bottom Line is brought to you by a global team of collaborators who believe that anyone should be able to participate and thrive in the economy.


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