How to Use Marketing to Communicate Your Retail Reopening

How to Use Marketing to Communicate Your Retail Reopening
From social media to email marketing, learn how to drive customers back to your store and let them know your business is reopening.
by Square Oct 01, 2020 — 4 min read
How to Use Marketing to Communicate Your Retail Reopening

Business reopening guidelines may differ depending on where you operate, but it’s important to think ahead and ensure you have your retail business strategy prepared and marketing plan ready to turn on when it’s time.

This checklist can help you create a practical business reopening marketing strategy for engaging with customers without overwhelming your resources. Whether you’re in the planning stages of your business reopening or your doors are already open for business, consider this your playbook for communicating with customers and planning marketing campaigns during and after the current pandemic.


Set the foundation

The first thing to consider when marketing your business reopening is getting the right tools to communicate the changes you’ve made. It’s important to make sure you’re proactively reaching out and promoting relevant services and offerings, such as delivery and curbside pickup or click and collect. Some tactics to try:


Build your digital brand

With a foundation of a business reopening marketing strategy in place, you can start building anticipation with your customers.

Find your groove

Once you’ve finalised your business reopening plan and the doors have reopened, it can take some time to find your footing and build back your customer base. Keep in contact with customers through email, and don’t be too quick to let go of the purchase and fulfilment channels (like online and curbside pickup) you might have implemented when doors were closed.

Now is the time to sow loyalty by planning your business reopening marketing guidelines, while being respectful of the various comfort levels of your customers. Your goal is to underscore the efforts you’re making to fulfil health and safety requirements for your business reopening. It’s also important to continue to promote your goods and services for a sustainable future, and above all, to communicate with your customers.

The Bottom Line is brought to you by a global team of collaborators who believe that anyone should be able to participate and thrive in the economy.


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