What Is Click And Collect, And Should Your Business Start Offering It?

What Is Click And Collect, And Should Your Business Start Offering It?
Learn more about how to set up click and collect for your small business.
by Square Oct 28, 2020 — 3 min read
What Is Click And Collect, And Should Your Business Start Offering It?

COVID-19 has transformed the retail landscape, with August 2020 being the biggest month in Australian online shopping history. More than 8 million households shopped online between March and August, and with lockdowns and concerns about social distancing changing the way we interact, click and collect and home delivery have enjoyed a boom in popularity.

Historically the domain of larger retailers, supermarkets and restaurants, curbside pickup has become the fulfilment approach of choice for many buyers as overwhelmed delivery providers struggle to meet the usual delivery timeframes. Consumers are turning to click and collect as a fast, convenient, reliable and contactless fulfilment option that saves them money and gives them greater control.

To respond to these seismic changes in how buyers are transacting, platforms like Square Online are enabling businesses to add click and collect, local delivery and third-party delivery options to their checkout and fulfilment process.

What is click and collect?

Click and collect – sometimes called local pickup or in-store pickup – allows customers to collect their order from a shopfront, rather than waiting for it to be delivered to their home. Once they’ve placed an order online or via phone, they’ll receive a notification when that order is ready for collection and can collect it themselves rather than waiting days or weeks for it to be delivered.

How does click and collect work?

The click and collect experience may be slightly different by retailer, but generally works as follows:

  1. Your customer places and pays for their order online or via phone, and chooses where and when they’d like to collect it
  2. You prepare the order
  3. Your customer receives notification that their order is ready to collect, and instructions about how to do so
  4. Your customer collects their order

How does curbside pickup benefit shoppers?

Shoppers are embracing click and collect as they realise:

How does in-store pickup benefit retailers?

Click and collect also offers compelling retailer benefits:

What local delivery options should my business offer?

With retail experts predicting that COVID-19 will change the way people shop into the future – and click and collect offering compelling benefits to both shoppers and retailers – curbside pickup is likely to be a permanent feature of the online shopping experience.

It’s free to set up an online store and offer curbside pickup and local delivery options with Square Onlineget started today.

Square
The Bottom Line is brought to you by a global team of collaborators who believe that anyone should be able to participate and thrive in the economy.

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