How to Promote Square eGift Cards for Your Small Business

How to Promote Square eGift Cards for Your Small Business
With eGift Cards, your customers can support your business, even if your doors are temporarily closed.
by Kaitlin Keefer Mar 26, 2020 — 3 min read
How to Promote Square eGift Cards for Your Small Business

Visit our Resource Hub for the latest information and tools to help you and your business through this challenging time.

Right now, you might be shifting from driving customers to your physical stores to directing them to your online offerings. With Square eGift Cards, customers can keep supporting your business online, even if your doors are temporarily closed.

If you don’t offer gift cards online yet, you can learn about our gift card tools and quickly create an online store. All Square eGift Cards online stores will automatically be added to Square’s Give and Get Local directory that lets customers easily locate businesses selling the best egift cards.

Once you’ve gotten your online Square eGift Cards store up and running, the next step is letting your customers know how and where to buy gift cards for friends, family, or themselves.

One of the best ways to directly reach your customers, who are likely spending a lot of time online right now, is through email and social media marketing. If you’re not sure where to start, or what to say, we’re here to help.

Tell your customers through email

Using email is a great way to communicate with your existing customer base. Use email to keep them informed and updated on how they can keep supporting your business from the comfort of their couch.

If you’re not sure what to say, here’s an example to help you get started:

Subject: < Your Business Name > now has egift cards available!
Pre-header: Gift cards for now, or later.
Body: We miss you and would love to see you again once things have settled down. < Your Business Name > now has egift cards available! Send a gift card to family, friends, or yourself to use once we can see you in person again.

Thank you for your support—we can’t wait to see you,

< Your Business Name >

Leverage your social media channels

Your social channels are another way to directly engage in conversation with your customers and reach a wider audience of potential customers. Using social media will help you understand what people are looking for, hear their words of encouragement, and keep them updated on ways to support your business. It’s also a perfect way to let customers know more about how to use eGift Cards and how they can purchase Square eGift Cards.

Not sure what to say on your social posts? Here are a few options for talking about egift cards on different social media platforms:

Twitter: We now have egift cards available! When you buy our egift cards today, it makes it possible for us to be there for you tomorrow.

Facebook: When you buy our egift cards today, it makes it possible for us to be there for you tomorrow. They’re easy to buy for yourself or for friends or loved ones.

Instagram (don’t forget to also share in your Instagram Story): We have some good news! @< your business > is now selling gift cards online. When you buy our gift cards today, it makes it possible for us to be there for you tomorrow.

Remember, when it comes to social media, the images you choose play an important role in catching the attention of your audience. Don’t shy away from sharing an image of yourself and your employees, letting customers know that you’re still open for business, even if it’s not the same way they’re used to shopping with you.

How do egift cards work?

We’ve put together a comprehensive egift cards guide to teach you all about how gift cards work online, the cost of egift cards, and how local business gift cards can boost sales and win customers. We also have individual resources to help you learn the various aspects of how to use egift cards for your specific business. These include tips on how to increase gift card sales, determining egift card costs, and how to offer custom egift cards.

What else can you do to adapt your business to change?

A lot of small and local businesses are adapting business models to answer the challenges of these changing times. A big part of that is embracing ecommerce tools that help increase your online sales, take orders online, and accept payments from your website. Whether you run a service business, a retail business, or a bar and restaurant.

Whichever methods you choose to adopt, Square eGift Cards are a great way to keep sales steady, no matter how customer needs and behaviours have shifted.

Kaitlin Keefer
Kaitlin Keefer is a content strategist at Square who has covered how businesses connect with their customers and ways they can leverage tools and data to become industry leaders.


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