Marketing Tips & Tricks

#2 Maximising The Impact of Influencer Marketing During Tough Economic Times

Jan 18, 2023 — 4 min read

Working with influencers to grow your business is an established marketing tactic these days. Read our tips on how to make it work – even on a budget.

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5 Email Marketing Tips For Christmas

Oct 24, 2022 — 3 min read

It is the most wonderful and sometimes the most stressful time of the tear. With all that’s going on, who has time to remember to send out emails? Check out our top five tips and tactics for Christmas email marketing.

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How to Successfully Build an Online Marketing Strategy for Your Restaurant

May 26, 2022 — 4 min read

The restaurant world is highly competitive. Follow our simple guide to create an online marketing strategy and increase your chance of success

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25 Free and Low-Cost Marketing Ideas for Small Businesses

May 09, 2022 — 6 min read

If you don’t have the cash to splash on fancy advertising campaigns, here are 25 free and low-cost marketing ideas for small businesses. Visit Square.

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Best Email Marketing Templates for Small Business

Mar 04, 2022 — 4 min read

Learn how email marketing templates can save you time and improve your next email marketing campaign.

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Marketing Ideas For Retailers

Feb 12, 2022 — 3 min read

The landscape for retailers moves fast and is always evolving to meet consumer demand. Now, with simple but effective email marketing tactics, your business can reach more customers and retain them.

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Marketing Ideas For Beauty Businesses

Jan 20, 2022 — 2 min read

Does your salon marketing need a makeover? Square Marketing offers many ways to communicate effectively with your client base and increase bookings.

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What is Digital Marketing? Benefits, Types and Guide

Jan 14, 2022 — 9 min read

Understand digital marketing along with its benefits. Find out the top 10 digital marketing tips to connect with your customers. Discover more with Square.

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Top 10 Marketing Trends Your Business Needs to Adopt in 2022

Dec 30, 2021 — 6 min read

Keep your company ahead of the game by exploring the top 10 marketing trends a business needs to adopt in 2022. Find out more with Square.

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What is Marketing? Definition, Benefits and Types

Dec 23, 2021 — 7 min read

Get a clear definition of marketing and understand its benefits. Find out the 4 P's of marketing and the different types of marketing. Discover more with Square.

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In-Store POS Marketing Ideas to Increase Sales for Your Store

Dec 10, 2021 — 4 min read

Are you looking to increase sales for your store? Explore these 10 POS marketing tips for driving sales. Learn the benefits of POS marketing with Square today.

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Introduction to Email Marketing | The Complete Beginner’s Guide

Nov 25, 2021 — 7 min read

What is email marketing? Learn everything you need to know in this beginner-friendly guide and start leveraging email marketing for your business.

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5 Email Marketing Best Practices

Oct 26, 2021 — 3 min read

Targeted email marketing is an extremely effective way to reach customers and drive sales. Here are the top 5 email marketing tips and tricks by Square.

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9 Most Effective Marketing Channels for Small Business

Jul 14, 2021 — 4 min read

The right marketing channels for your business will be influenced by your sector, product, target audience, budget and more. Read our guide for some useful tips.

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Consumer Behaviour in Marketing and Why it’s Important

Jul 13, 2021 — 4 min read

It’s important for brands and marketers to study consumer behaviour because it helps them understand what influences consumers’ buying decisions. Learn more in our guide.

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How to Use the 7Ps of Marketing

Jul 12, 2021 — 4 min read

As a small business developing your marketing plan, it's important to keep in mind the 7Ps of marketing. Read more about how to use the 7Ps in our handy guide.

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A Beginner’s Guide to Content Marketing

Jun 23, 2021 — 5 min read

Looking to get started with content marketing for your business? Check out these tips, strategies, metrics and more to get started.

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A Beginner’s Guide to Social Media Marketing for Businesses

Apr 28, 2021 — 4 min read

As a modern business, your social media strategy should be a key component of your overall marketing plan. Use these tips to help you get started.

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Effective Marketing Strategy Ideas In 2024

Apr 13, 2021 — 4 min read

Marketing trends move quickly, and consumer expectations are continually evolving – making it vital that you have your finger on the pulse and can execute a marketing strategy that grows your business and gives you a solid return on your investment.

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How to Create a Buyer Persona for Your Marketing Strategy

Apr 03, 2021 — 4 min read

Learn how to write and use a buyer persona for your business. Find out how to craft your tone and content that connects with your target audience.

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How to Create a Marketing Strategy for Your Business

Mar 30, 2021 — 9 min read

Once you’ve got a business up and running, it’s time to start thinking about marketing. Here're some tips on how to create a marketing strategy for your business.

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Marketing and Event Ideas for Hair Salons

Feb 02, 2021 — 3 min read

Grow your business with these effective hair salon marketing ideas. Top hair salon ideas to bring in clients, including event and hair salon website ideas.

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Your 101 Guide to Building a Marketing Plan for Your Small Business

Jan 18, 2021 — 5 min read

Discover our 101 guide to building a marketing strategy for your small business - including tips on marketing channels, competitive analysis, building a loyal customer base and setting SMART goals.

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Instagram Marketing Ideas for the Summer Holidays

Nov 30, 2020 — 3 min read

Prepare your business for the festive season to come with these Instagram ideas for your social media calendar.

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13 Email Marketing Ideas for Small Businesses

Nov 23, 2020 — 3 min read

It's important to communicate with your customers regularly, and email marketing is one of the cheapest and most effective tools. Here are some email topic ideas to help you get started.

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What is Affiliate Marketing? Everything You Need to Know

Oct 06, 2020 — 12 min read

Affiliate marketing can be a great way to generate a secondary income stream for your business. Check out our guide to learn more about affiliate marketing for beginners.

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How to Create an Effective Coffee Shop Marketing Plan

Jul 22, 2020 — 5 min read

Find everything you need to create the best marketing plan possible for your coffee shop. We have the tips and resources you need to hit the ground running!

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What Is Guerrilla Marketing? Strategies and Tactics

Jan 31, 2020 — 3 min read

Find out how guerrilla marketing can help your business. Part 4 of the Business Plan Series.

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How to Boost Facebook Posts

Nov 19, 2019 — 2 min read

A beginner's guide to Facebook Boost basics. Learn how to boost a Facebook post with budget to promote your business as part of your marketing campaigns.

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How to Build a Facebook Following for Your Business

May 01, 2019 — 3 min read

Four tactics to help you build a strong Facebook following for your business and expand your audience. Learn how here.

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Use These Retail Marketing Strategies to Drive More Sales

Apr 30, 2019 — 4 min read

Retail marketing is a crucial concept that will help you drastically increase sales. Here are four strategies to implement when you first open a retail store.

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Omnichannel Marketing: The Ultimate Guide for Retailers

Feb 21, 2019 — 9 min read

Build an omnichannel marketing strategy to provide a fluid, personalised experience across all the touch points a customer has with your company.

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How to Market Your Business Gift Cards

Nov 02, 2018 — 2 min read

Want to sell more gift cards this holiday season? Check out these tried and tested marketing strategies for blowing your gift card sales out of the water.

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6 Instagram Tips for Restaurants

Jun 09, 2017 — 2 min read

Check out our favourite tips and tricks for establishing a great Instagram account for your restaurant to reach new customers and engage your most loyal ones.

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Making the Most of Review Sites for Your Business

Jan 18, 2016 — 2 min read

Boost your business on review sites like Yelp using tips from their Australian Manager. Get a free business page, upload photos, share your story.

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Measuring Your Email Marketing: What’s a Good Open Rate?

Mar 31, 2015 — 2 min read

Not sure what's a good open rate? Understand what exactly is a good average email open rate and learn ways to improve your average email open rates with Square.

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