Get your loyalty program up and running in minutes.

Drive repeat sales with a customer rewards program that integrates seamlessly with all sides of your business.

Customize quickly.

Choose whether customers earn points by visits, amount spent, or items or categories purchased to help you reach specific business goals.

Enroll easily.

Customers can sign up at your point of sale, through your Square Online site, via an invoice.

Engage automatically.

Transactional text notifications are automatically sent when a customer earns points or rewards, so your business stays top of mind.

Reward seamlessly.

It’s convenient for customers to redeem rewards in-store or online — and just as simple for your staff.

Keep customers engaged with your business.

Card displaying the points system for loyalty.

Run promotions.

Bring customers back with bonus points. Create limited-time or recurring promotions to boost loyalty engagement. 

Offer digital loyalty passes.

Customers can add your digital loyalty pass to their Apple Wallet to track their points and rewards.

Customize VIP tiers.New

Let your most loyal customers earn rewards faster the more often they visit. Customize the name and structure of each tier to fit your business.


Bronze Star

1.5x points


Silver Star

2x points


Gold Star

3x points

Get to know your customers better with 360° data.

Rewarding for every kind of business

Customers enrolled in a Square Loyalty program spend 53% more and visit 40% more often

Based on global Square Loyalty 2022 data.

Keep the sales coming.

Lightning bolt

Connect your
third-party apps.

Explore Square App Marketplace



Kiosk Buddy

Kiosk Buddy






Flash Order

Flash Order









“As a business owner, I don’t want to have to think about anything else. The loyalty program runs on its own.”

— Chai Saechao
Owner, Plant Therapy

“There is a pretty clear correlation between our Square Loyalty program and a significant increase in average ticket price and average revenue.”

— Thomas Warmath
CEO, La Barba

“We have about 40,000 customers in our loyalty program. Whenever they reach 5 stars, they get all excited — they’re thinking about what they’re going to get; they love it.”

— Andrea Aguirre
Co-founder, The Art of Donut

“The Square Loyalty program does a great job in keeping us connected with our customers. It keeps them motivated to come in again and again and make purchases.”

— Dieter Seelig
Owner, Craft + Carry

“Our loyalty program is very easy to use. Customers can type in their phone number and get points automatically when they check out.”

— Elana Livneh
Co-owner, Liv Breads

These businesses were fairly compensated by Square for their time.

Simple, transparent pricing.

Your monthly cost depends on two things: your number of store locations and number of loyalty visits that month. A loyalty visit includes when a customer enrolls in your program, earns a loyalty point, or redeems a reward. There are no long-term contracts or hidden fees.

0-500 loyalty visits


per month, per location

501-1,500 loyalty visits


per month, per location

1,501-10,000+ loyalty visits


per month, per location

Try Square Loyalty free for 30 days.

Promote your loyalty program with email and text message marketing.

Square Loyalty integrates directly with Square Marketing so you can send engaging campaigns to keep your customers coming back.

Explore Square Marketing


  • What is a customer loyalty program?

    A customer loyalty program is a digital loyalty rewards program that will keep your customers coming back again and again, with incentives they earn from each purchase. They can redeem those points for in-store rewards of your choice, such as a dollar amount off or a free item.

  • How do customer loyalty programs work?

    Your customers earn points for every purchase they make — even when they use cash — from your Square Point of Sale App, Square Invoices, or your Square Online site. Your customers can earn rewards per visit, per amount spent, per item, or by category. Points are accumulated until the customer decides they want to redeem a reward.