How The Kebab Shop grows revenue through integrated customer experiences
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About The Kebab Shop
The Kebab Shop, a San Diego-based Mediterranean fast-casual restaurant, opened in 2008 and has grown to over 30 locations across California and Texas.
With a goal to expand to at least 50 locations in the next few years, The Kebab Shop continues to skyrocket revenue through omnichannel customer experiences with Square.
“What’s great about Square is that it syncs all the different ordering channels. It makes our team’s life a lot easier so we can stay organized no matter what channel the order came in through.”
— Wally Sadat
CMO, The Kebab Shop
“We want to make sure that we give our customers that convenience of placing orders, however they feel like. That’s why we try to look at different ways for us to be able to accommodate them.”
— Wally Sadat
CMO, The Kebab Shop
At the start of the pandemic, they knew they needed to expand how customers could place orders by offering no-contact options. The Kebab Shop enabled curbside pickup and on-demand delivery with Square Online. With the extra convenience and ordering options, their online ordering grew to account for 45% of their sales.
“One adjustment we made after looking at the amount of orders we were receiving online was creating a way for customers to pick up their online order more comfortably inside the restaurant.”
— Wally Sadat
CMO, The Kebab Shop
The Kebab Shop has adopted many Square tools to run its entire business with one connected system, starting with a point of sale that new employees can learn within a day.
“One adjustment we made after looking at the amount of online orders we were receiving was then ways for customers to pick up that online order much more comfortably inside the restaurant.”
— Wally Sadat
CMO, The Kebab Shop
With high-level sales data, customer purchasing histories, and Square customer loyalty programs, The Kebab Shop brought all their customer experience analytics into one place. Since Square provides data in real time, The Kebab Shop knows what the lunch rush looks like at a certain location, how popular a new menu item is, and what their busy times are across all locations.
The Kebab Shop uses their Square data to grow revenue, to expand to more locations, and to find ways to make the customer experience even more enjoyable.
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