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Square Loyalty Pricing

With Square’s Loyalty program, you can build a customer loyalty program from your online Square Dashboard or Square Online website. Subscription cost is based on each location’s participation in your program.

If you signed up through the Add-on Library in your Square Point of Sale app, you are given a 30-day free trial for your Square Loyalty program. Make sure that you add a subscription payment method for your Square Loyalty program within the 30-day period from the Pricing & subscriptions section of your online Square Dashboard. If a payment method isn’t added, your Square Loyalty subscription will expire and both new and existing customers will be prevented from participating in your program.

Loyalty Pricing

Pricing is based on each location’s qualifying Loyalty Visits per month, per location in the following tiers:

Monthly Location Cost Loyalty Visits
$49 per month, per location Up to 500
$99 per month, per location 501-1,500
$149 per month, per location 1,501-10,000
Contact Square Sales Greater than 10,000

A qualifying Loyalty Visit includes:

  • A customer’s enrollment in your Square Loyalty program.

  • A customer’s repeat visit where a loyalty point is accrued or a reward is earned or redeemed.

Square automatically keeps track of each location’s loyalty visits in the Loyalty section of your online Square Dashboard. View your customers’ monthly participation at any time by using the date range selector in the Visits tab of your Loyalty dashboard.

Loyalty Pricing Example

If you are signed up to Loyalty at two locations—one location has 300 visits and the second location has 750 visits, the total subscription cost is $148 per month for both locations. This is due to the varied numbers of loyalty visits; location one will be charged $49 per month, per location and the second location $99 per month, per location.

When you first sign up for Square Loyalty and configure your program, you will see your estimated price per location based on your total monthly transactions and your estimated loyalty participation rate. Your ongoing subscription fee will be charged on the 1st of the month and will be based on the number of loyalty visits for each location in the previous month.

Note: If you have more than 10,000 visits per location, our Sales team can help you simplify your operations and set you up with the right solution to meet your business needs. Contact Sales to learn more.

Learn more about getting started with Square Loyalty and creating a loyalty program.

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