“Content is king.” You’ve heard it many times before — it’s straight from the mouth of Bill Gates
A recent Facebook users forecast from Statista shows that the number of active monthly users is projected to jump from 35.13 million to 42.27 million users by 2022. This makes Facebook a great secondary storefront for your eCommerce integrations. To attract new customers and retain existing ones, your Facebook Business Page needs a steady flow of engaging content to make it successful. That being said, it can be hard to figure out what Facebook content to post and when, especially when you are also figuring out how to run a business.
Here’s how to create a Facebook content calendar and maintain it with ease.
Your brand has core values, value propositions, and initiatives that you want to highlight in your Facebook content plan. Start by identifying four to six content themes to inspire your posts. This helps you drive education, consideration, and awareness for your brand.
Here are some Facebook content ideas to pick from:
- Brand education: What should customers understand first and foremost so that your business appeals to them? Dedicate this content plan for Facebook to the basics: posts that help explain what you do, where you are, and who you serve. For example, you could show entrepreneurs the steps to create an online store. If your business has a mission or if you support a specific cause, you can introduce it in this theme.
- Brand updates and announcements: Whether they’re big or small, updates straight from the office of your business may warrant a post to keep your community in the loop, especially when they’re timely. A new product in stock, a limited-time arrival, a recently opened storefront, or major staff changes are all solid picks for this type of Facebook content. You can add a custom tracking code to remarket to visitors to your store or Facebook page, which may help boost your sales.
- Behind-the-scenes content: Your community will enjoy a peek at what makes your business unique. Sharing good-spirited photos or videos of subjects like new products, a work in progress, or “family photos” of your staff or customers (with their permission, of course) are all transparent pieces of Facebook content that can engage your audience in a genuine way.
- Social good and community causes: Is your business making a positive impact in your community? Create graphics or post photos that show the results of your fundraisers, volunteer opportunities, or donation drives. It connects your brand with your community on a welcome human level and drives positive engagement.
- Redeemable offers: Conveniently, your Facebook editorial calendar themes can be totally in line with what you have planned on email or other marketing channels. Connect Square online store to Facebook and share coupon codes, free shipping, or limited-time offers on your page with your followers as they come. To make this action trackable, add a custom tracking code.
- Start leveraging Facebook Insights to help you brainstorm the content template for each theme. Determine how often per week, or month, you want the posts to populate your Facebook content calendar. Here are some template examples to get started.
- Employee spotlights for your behind-the-scenes theme: Pick a day each week to introduce a new employee to your Facebook community. They can introduce who they are, their position, and their favourite things on your menu or in your catalogue. The goal of this Facebook content plan is to build familiarity with your followers and make them feel part of your community.
- Fan Friday for your redeemable offers theme: Post about a special offer just for your Facebook community members each Friday. Whether it’s a free cookie with the purchase of a coffee or 20 percent off in-store purchases with a unique 24-hour code, they’ll look forward to it and likely share the offer with their friends.
- “Did you know?” features for your brand education theme: Periodically, create a piece of Facebook content sharing something with your community they probably didn’t know. How is your main product made? How did your company get its start? How many cities to date have you shipped to? Fun facts serve as reminders of your company’s mission and can be engaging and teachable tools.
After you select content themes and set up recurring streams of posts, creating new Facebook content will be a speedy, turnkey process for your Facebook page.
