Add Custom Tracking Code to Square Online
Note: We cannot provide in-depth troubleshooting for problems arising from the use of third-party HTML/CSS code in our Support Centre. For assistance with the code itself, please consult a code expert.
If you need to add a Facebook pixel or Google Analytics tracking code to your website, you can add tracking tools to Square Online.
Note: This article describes how to insert certain types of code that are not intended to be visible and need to be inserted into the header of your website (e.g. Google Analytics or Facebook Pixel). This is in contrast to embedded code that will display on your website pages (e.g. an event calendar or reservation widget). Learn more about adding embed code to your website for details on how to use the embed code section in the site editor.
Google Analytics can also help you track your online store’s performance to monitor your items, transactions and other statistics related to commerce. Learn more about commerce tracking for Square Online with Google Analytics for additional details on tracking your online store.
Add Custom Tracking Code with Built-in Options
In your Square Online Overview page, go to Settings > Tracking Tools. There are several built-in options here that allow you to paste in your code or ID and have it automatically added to your website after you publish it from the Square Online site editor.
Add Your Own Custom Tracking Code
To enable additional tracking for your Google Analytics code or add something that isn’t already built in, you can insert custom code into the header or footer of your website.
Select +Add new code on the Tracking Tools page and enter a name for this code. Paste the code into the ‘Custom code’ field, then choose where you want the code to be inserted on your website. For the header, select the <head> option. For the footer, select the End of <body> option. When you’re finished, select Save and publish your site from the editor. Any code you add here will be inserted on every page of your site.
Note: Adding custom code can cause your website to display strangely, and can even break your online store or create unexpected compatibility issues. Use this feature with caution, and double-check to make sure any code you add is complete and correct.