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Add Custom Tracking Code to Square Online

Note: We cannot provide in-depth troubleshooting for problems arising from the use of third-party HTML/CSS code in our Support Centre. For assistance with the code itself, please consult a code expert.

If you need to add tracking codes to your website, then you can add them to Square Online right from the Overview page.

Note: This article describes how to insert certain types of code that aren't intended to be visible and need to be inserted into the header of your website (e.g. Google Analytics or Facebook Pixel). This is in contrast to embedded code that will display on your website (e.g. an event calendar or reservation widget). Learn more about adding embed code to your website for details on how to use the embed code section in the site editor.

Add Custom Tracking Code with the Built-in Options

In your Square Online Overview page, go to Settings > Tracking Tools. There are several built-in options here that allow you to paste in your code or ID and have it automatically added to your website after you publish it from the site editor.

Google Analytics

Use this to add Google Analytics tracking to monitor traffic and other statistics on your website. Find your tracking ID in your Analytics account, paste it in here then publish your site.

Google Verification

Use this when you want to verify your website with Google. Get the verification meta tag from Google, paste it here, and publish your site. You can then complete the verification process with Google.

Learn more about how to verify your site with search engines like Google.

Pinterest Verification and Conversion Tag

Use this option to verify your domain with Pinterest and add a tag to track conversions from Promoted Pins. Once you paste your code, publish your site.

Facebook Pixel

Use this to enter your Facebook pixel ID from Facebook Ads, then publish your site and complete the process through Facebook.

You can also learn more about how to connect Square Online to Facebook and Instagram.

Bing Verification

Use this when you want to verify your website with Bing. Get the verification meta tag from Bing, paste it here and publish your site.

Learn more about how to verify your site with search engines like Bing.

Add Your Own Custom Tracking Code

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To add your own header or footer code to your Square Online site for third-party integrations and tracking:

  1. In your Square Online Overview page, go to Settings > Tracking Tools.

  2. Select Add new code.

  3. In the popup window, enter in the code's name and the code itself into the corresponding fields.

  4. To place the code in the header, select head. To place the code in the footer, select End of body.

  5. Select Save when finished.

  6. Publish your site from the Square Online site editor to see the changes live.

Note: Unless you've been instructed to do so, it's okay to leave these fields blank. Never use them for keywords or generic text, as doing so could have an adverse effect on your website.