Connect Square Online with Meta for Business
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Connect your Square Online website to Meta for Business so you can use Facebook Shops and Instagram Shopping to seamlessly sync your product catalogue, run ads and manage all your eCommerce channels in one place. Buyers can access items through your social profiles and complete checkout on your Square Online website.
Note: To use Facebook Shops, make sure that you’re disconnected from Facebook Food Ordering, which allows you to add ‘Order Food’ buttons to your profiles. Learn more about Facebook Food Ordering for Square Online.
Setting up a single online store for Facebook Shops and Instagram Shopping offers many features, including:
Full control and visibility when syncing your product catalogue
Informative validation errors so you can fix the appropriate attributes
Manage your listings across all sales channels from one place
Run dynamic ads featuring top items from your catalogue
Gain valuable data to better understand your customers
Meta for Business Glossary
|Facebook Shops||A feature you can enable to make products visible to customers on your Facebook Page.|
|Instagram Shopping||Allows customers to buy your items from the Instagram app.|
|Facebook Pixel||An analytics tool that helps you manage the effectiveness of your advertising.|
|Ads Manager||A Meta tool where you can create and manage Facebook & Instagram ads.|
|Automatic Advanced Matching||Advanced Matching can help you optimise your Facebook ads to drive better results. Toggle on this feature so that you can use the information your customers have provided your business, like an email address or phone number, to match your website’s visitors to people on Facebook.|
|Meta Catalogue||A catalogue holds information about all the items you want to advertise or sell on Facebook Shops and Instagram Shopping. You can use your catalogue with different types of ads and sales channels to promote your items.|
Complete the one-time setup process below to create ads and allow customers to buy your items from your Facebook and Instagram profiles.
Once you’ve integrated your Facebook and Instagram accounts, you can manage items from your product catalogue within your Square account. Any future updates to your Square product catalogue will automatically sync to Meta Business Manager.
To manage your product listings:
Go to Items & orders > Items > Channels Listings from your online Square Dashboard.
From here, you can edit, search or filter your listings in order to quickly view or edit the attributes of your listings.
To troubleshoot your listings, read the following support articles in the Meta for Business Help Centre:
Troubleshoot Items Not Showing in Your Shop or Ads on Facebook Shops and Instagram Shopping
Troubleshoot Incorrect Product Information Showing in Your Ads or Shop on Facebook Shops or Instagram Shopping
Troubleshoot Products With Policy Violations in Your Catalogue
Disconnect your Meta Account
To disconnect your Meta for Business account from Square Online:
Go to eCommerce > Online sales channels from your online Square Dashboard.
Next to ‘Meta for Business’, click Manage.
Click Remove Channel.