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Connect Square Online with Meta for Business

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Connect your Square Online website to Meta for Business so you can run personalised targeted ads featuring your products, manage your Meta pixel for enhanced ad targeting, and manage all your eCommerce channels in one place.

Features

Connecting your Square Online site with Meta offers many features, including

  • Sync your product catalogue and run dynamic ads featuring top items

  • Enhance your ad targeting and measure effectiveness with the Meta pixel

  • Gain valuable data to understand your customers better

Meta for Business Glossary

Get Started

Connect Meta for Business

To connect your Meta for Business to Square Online:

  1. Go to Online > Online sales channels from your online Square Dashboard.
  2. Next to ‘Meta for Business’, click Get Started.
  3. Review the prerequisites, then click Continue.
  4. Review the data-sharing and pixel-tracking (optional) settings. Click Continue.
  5. Select the Square Online website, then click Continue.
  6. Log in to your Facebook account.

Manage your products synced to Meta

Once you’ve integrated your Facebook and Instagram accounts, you can manage items from your product catalogue within your Square account. Any future updates made to your Square product catalogue will automatically sync to Meta Commerce Manager.

To manage your product listings:

  1. Go to Items & orders > Items > Channels Listings from your online Square Dashboard.

  2. From here you can bulk edit, search or filter your listings so you can quickly view or edit the attributes of your listings.

  3. To manage channel assignment, go to Item Library > Item and use the Meta toggle under ‘Square Online Settings’ to assign or unassign that item to the channel.

    • To manage channel assignment, go to Item Library > Item and use the Meta toggle under ‘Square Online Settings’ to assign or unassign that item to the channel.

Troubleshooting products synced to Meta

To troubleshoot your listings, read the following support articles in the Meta Business Help Centre:

Run personalised Shops ads

To learn more about running Shops ads, read the following support articles in the Meta Business Help Centre:

Disconnect your Meta Account

To disconnect your Meta for Business account from Square Online:

  1. Go to eCommerce > Online sales channels from your online Square Dashboard.

  2. Next to "Meta for Business," click Manage.

  3. Click Remove Channel.

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