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Connect Square Online with Meta for Business

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Connect your Square Online website to Meta for Business so you can run personalized targeted ads featuring your products, manage your Meta pixel for enhanced ad targeting, and manage all your eCommerce channels in one place.


Connecting your Square Online site with Meta offers many features, including

  • Sync your product catalog and run dynamic ads featuring top items

  • Enhance your ad targeting and measure effectiveness with the Meta pixel

  • Gain valuable data to understand your customers better

Meta for Business Glossary

Meta Feature Description
Facebook Pixel An analytics tool that helps you manage the effectiveness of your advertising.
Ads Manager A Meta tool where you can create and manage Facebook & Instagram ads.
Automatic Advanced Matching Advanced Matching can help you optimize your Facebook ads to drive better results. Toggle on this feature so you can use the information your customers have provided to your business, like an email address or phone number, to match your website’s visitors to people on Facebook.
Meta Catalog A catalog holds information about all the items you want to advertise or sell on Facebook Shops and Instagram Shopping. You can use your catalog with different types of ads and sales channels to promote your items.
Facebook Shops A feature you can enable to make products visible to customers on your Facebook Page.
This is available via Meta Commerce Manager.
Instagram Shopping Allows customers to buy your items from the Instagram app.
This is available via Meta Commerce Manager.

Get Started

Connect Meta for Business

To connect your Meta for Business to Square Online:

  1. Go to eCommerce > Online sales channel from your online Square Dashboard.
  2. Next to Meta for Business, click Get started.
  3. On the “Facebook Shops” page, click Connect Facebook account.
  4. Choose the account you use to manage business assets like Meta Pixel and catalog. The assets you create and connect will be owned by this Business Manager. Click Continue.
  5. Select a catalog so you can manage inventory and deliver ads that show your products.
  6. Select an ad account for your business to advertise products and services. If you don’t have an eligible ad account, you can skip this step or click Create new.
  7. Use data from the Meta Pixel to understand actions on your website and measure the results of your ads.
  8. Confirm your settings, then click Continue.
  9. Follow the prompts, then wait for Square and Meta Commerce to complete the integration.

Connect a Facebook profile

Once connected to Facebook, choose the Facebook page where you want to make your items shoppable. You can also create a new page.

Install the Meta (Facebook) Pixel

The Facebook Pixel will be automatically installed.

Note: If you need assistance with Facebook Pixel, contact the Facebook support team or visit the Facebook Business Center for more information on troubleshooting.

Import your items

Your item library will be automatically synced to Facebook and Instagram.

Verify your domain

Be sure to verify your domain with Facebook. Proceed below based on the kind of domain you’re using for your Square Online site.

Custom domains

If you have a custom domain connected to your Square Online site, you can use DNS verification to verify your domain for Facebook Shops. This is typically done by adding a TXT record to your DNS. Learn how to manage records for Square Online domains for more information on how to add a record to your DNS.

Free subdomains

To verify your free Square subdomain with a meta tag to set up Facebook Shops:

  1. From your Square Online Overview page, go to Settings > Tracking Tools.
  2. Select Add new code.
  3. In the popup window, enter in the code’s name and the code itself into the corresponding fields.
  4. Place the Facebook meta tag in the header by select the < head > option.
  5. Select Save when finished.
  6. Publish your site from the Square Online site editor to add the code to your website and complete the verification.

Note: Using the meta tag method described above is the only way to verify a free Square subdomain.

Learn more about how to use a free subdomain with Square Online.

Manage your products synced to Meta

Once you’ve integrated your Facebook and Instagram accounts, you can manage items from your product catalog within your Square account. Any future updates made to your Square product catalog will automatically sync to Meta Commerce Manager.

To manage your product listings:

  1. Go to Items & orders > Items > Channels Listings from your online Square Dashboard.

  2. From here you can bulk edit, search or filter your listings so you can quickly view or edit the attributes of your listings.

  3. To manage channel assignment, go to Item Library > Item and use the Meta toggle under ‘Square Online Settings’ to assign or unassign that item to the channel.

    • To manage channel assignment, go to Item Library > Item and use the Meta toggle under ‘Square Online Settings’ to assign or unassign that item to the channel.

Troubleshooting products synced to Meta

To troubleshoot your listings, read the following support articles in the Meta Business Help Center:

Run personalized Shops ads

To learn more about running Shops ads, read the following support articles in the Meta Business Help Center:

Disconnect your Meta Account

To disconnect your Meta for Business account from Square Online:

  1. Go to eCommerce > Online sales channels from your online Square Dashboard.

  2. Next to "Meta for Business," click Manage.

  3. Click Remove Channel.