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Make Items Shoppable on Facebook and Instagram with Square Online

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With Facebook Shops, Square offers you tools to sell your items on social networks like Facebook and Instagram by enabling you to make your retail items shoppable on customers’ social feeds. If you have Facebook or Instagram pages for your business, you can connect your Facebook account to create ad campaigns, sync your item library and allow visitors to shop directly from your profiles.

Note: To use Facebook Shops, be sure you’re disconnected from Facebook Food Ordering, which allows you to add ‘Order Food’ buttons to your profiles. Learn more about Facebook Food Ordering for Square Online.

Integrate Facebook Shops with Your Site

Complete the one-time setup process below to create ads and allow customers to shop your items from your Facebook and Instagram profiles.

Connect Meta for Business

To connect your Meta for Business to Square Online:

  1. Go to eCommerce > Online sales channels from your online Square Dashboard.
  2. Next to Meta for Business, click Get started.
  3. On the ‘Facebook Shops’ page, click Connect Facebook account.
  4. Choose the account you use to manage business assets like Facebook Page, Meta Pixel and catalogue. The assets you create and connect will be owned by this Business Manager.
  5. Choose the Facebook Page you want to connect to your website. You’ll be able to display products from your shop on your Page.
  6. Choose the Instagram business profile where people can discover and buy your products.
  7. If your Instagram Shopping account is not eligible, click Continue.
  8. Select a catalogue so you can manage inventory and deliver ads that show your products.
  9. Select an ad account for your business to advertise products and services. If you don’t have an eligible ad account, you can skip this step or click Create new.
  10. Use data from the Meta Pixel to understand actions on your website and measure the results of your ads.
  11. Enter a name for your commerce account. Your commerce account is used to feature your products across Facebook Shops and Instagram Shopping.
  12. Confirm your commerce account – your selected Page is associated with the commerce account below. Confirm you’d like to connect this commerce account.
  13. Confirm your settings, then click Continue.
  14. Follow the prompts, then wait for Square and Meta Commerce to complete the integration.

Note: In order to sell your items on Facebook Shops and Instagram Shopping, you’ll need to review and follow the Meta Commerce policies and guidelines.

Connect a Facebook profile

Once connected to Facebook, choose the Facebook page where you want to make your items shoppable. You can also create a new page.

Install the Meta (Facebook) Pixel

The Facebook Pixel will be automatically installed.

Note: If you need assistance with Facebook Pixel for Facebook Shops through Square Online, contact the Facebook support team or visit the Facebook Business Centre for more information on troubleshooting.

Import your items

Your item library will be automatically synced to Facebook and Instagram.

Verify your domain

Be sure to verify your domain with Facebook. Proceed below based on the kind of domain you’re using for your Square Online site.

Custom domains

If you have a custom domain connected to your Square Online site, you can use DNS verification to verify your domain for Facebook Shops. This is typically done by adding a TXT record to your DNS. Learn how to manage records for Square Online domains for more information on how to add a record to your DNS.

Free subdomains

To verify your free Square subdomain with a meta tag to set up Facebook Shops:

  1. From your Square Online Overview page, go to Settings > Tracking Tools.
  2. Select Add new code.
  3. In the pop-up window, enter the code’s name and the code itself into the corresponding fields.
  4. Place the Facebook meta tag in the header by select the < head > option.
  5. Select Save when finished.
  6. Publish your site from the Square Online site editor to add the code to your website and complete the verification.

Note: Using the meta tag method described above is the only way to verify a free Square subdomain.

Learn more about how to use a free subdomain with Square Online.

Disconnect Your Facebook Account

To disconnect your Facebook account from Square Online:

  1. From your Square Online Overview page, go to Sales Channels > Facebook Shops.

  2. Select Disconnect account.

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