How Square is Shaping the Future of Business

Square is showing how businesses can transform the way they work.

A new shape of business is here. 

It’s not just about running smoother. It’s about running stronger.

Making sharper decisions. Moving with more confidence. Finally feeling like all your tools are working together instead of working against you.

That’s what Business in Better Shape is all about. Real transformation. Not surface-level change, but deep, lasting improvements that help you take control of your business and your future.

It’s for the ones who’ve kept going. Through the long nights, the quiet months, the last-minute cancellations. The ones who’ve juggled staff schedules, stock issues, and shifting priorities. Often all at once.

You’ve already done the hard part. Now imagine what’s possible when the right tools help everything click into place.

What does a business in better shape look like? 

You see the full picture.

You can’t shape what you can’t see. That’s why Square gives you visibility in real time. 

• Get real-time insights with Square Dashboard
• Track bookings and cancellations in Square Appointments

Square gives unbeatable value. I can see what’s selling and quickly set new targets.’

Bread Ahead → Bakery

You keep your day-to-day on track.

Some days are about chasing goals. Most are about keeping everything running smoothly. Square helps make sure the essentials don’t fall through the cracks. 

• Use Square Point of Sale to manage everything from orders to inventory from one place
• Keep cash flowing with Instant Transfers and Next-Day Payouts
• Access your earnings on the go with Square Card

Square’s point of sale has sped up service and improved the customer experience.’

Harry Brand → Retail Store

You can check in from anywhere.

The reality is: business doesn’t stop when you step off-site. And it shouldn’t have to slow down, either. That’s why whether you’re on the floor or off the clock, Square keeps you connected.

• Check reports from anywhere with Square Dashboard.

• Manage orders, appointments, and items on the go with Square Point of Sale.

Square lets us update our menu from anywhere in seconds’

Saltine → Full Service Restaurant

You grow on your own terms.

Growth doesn’t have to mean opening a second location or doubling your headcount overnight. Sometimes, it’s just having the space to say yes to more. More customers, more flexibility, more ideas. That’s why Square lets you grow your way. 

• Access funding with Square Loans

• Repay automatically through a percentage of your daily sales

With Square, our business has grown 18% since last year’

Nordic Muse → Retail Store

Why now?

The way we run businesses is changing. And Square is here to support the ones who want to do more than just keep up. Whether you’re running a kitchen, a salon, a café, or a shop, now’s the time to stop juggling disconnected tools and start building something more connected, more efficient, and more resilient.

What’s next?

From new tools and stories to insights and support, we’re continuing to champion our sellers and their businesses that are ready to run stronger. Not just today, but long-term.

Because being in better shape isn’t a one-time fix. It’s a mindset. A foundation. A future you build into every shift, every sale, every decision.

And we’ll be right here, helping you shape what’s next. 

Get started today and see what Square can do for your business.