What is E-commerce? How to Start Selling Online

What is E-commerce? How to Start Selling Online
Want to sell products and services online? Here's everything you need to know about E-commerce.
by Square Feb 16, 2021 — 3 min read
What is E-commerce? How to Start Selling Online

Table of contents

Shopping has changed. Where once it meant physically visiting a store, queuing up and buying a product, now it can all be done anytime, anywhere on mobile, tablet or PC. If you have a shop and are looking to get as many customers as possible, you need to start thinking outside of the shop floor. The future of shopping is about far more than having customers physically stepping through your front door, it’s about that door being open 24/7.

That’s where e-commerce comes in.

So what is E-commerce?

Ever shopped online? That’s e-commerce. Any sort of sale made via the internet, whether buying from a small seller hosted on Etsy or paying for the latest album on iTunes, counts as electronic commerce. Online stores are open 24/7, seven days a week and let customers buy whenever they want. If you haven’t opened an online store for your brand then you are missing out on every potential sale an e-commerce channel could make in the hours when your physical location is closed. The best e-commerce sites are those that make shopping with you easier for your customers, and more profitable for you.

E-commerce in Australia

If you’re not yet cashing in on the e-commerce way then you’re in danger of falling behind when it comes to the shopping trends of the nation. Britain’s online spending habit reached a whopping $23.1 billion in 2017.

But the choice isn’t simply ‘online or offline?’ – with the rise of online shopping, brands have found new ways to combine the two and make the most of all their shopping channels. We call this omnichannel, that is, having a physical location and an online presence that let you extend your customer reach pretty much without limit – an online shop lets reach any one of 88% of Australians who are active internet users, and a physical location still gives you an all-important presence on the high street. With these two powerful assets in hand, you’ll be able to offer key omnichannel services such as ‘click and collect’ and deliver a seamless shopping experience.

What is the best E-commerce Software?

This may all sound overwhelming, especially if you have no experience of managing a website, let alone an online store, but Square is making it easy for small businesses to join in on the e-commerce revolution.

Our partners all offer you the opportunity to start an online shop for your brand, so no matter what your level of digital skills, we have the best match for you:

For beginners

For intermediates

For developers

The Bottom Line is brought to you by a global team of collaborators who believe that anyone should be able to participate and thrive in the economy.


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