Top Digital Beauty Trends For 2022

Top Digital Beauty Trends For 2022
Get insights on the 5 top digital beauty trends in 2022 that can help you take your business to the next level. Find out more with Square today!
by Kaitlin Keefer Jun 01, 2021 — 4 min read
Top Digital Beauty Trends For 2022

The beauty industry is made up of resilient, determined, and creative business owners that put customers’ needs and experience above everything else. This past year may have put them to the test, but the industry as a whole is rebounding with a new outlook and new priorities.

Now more than ever, beauty and wellness sellers have a complex set of needs ranging from communication tools, in-person and online booking systems, sales tools, and contactless payments. These are the trends they’re looking at to take their business to the next level.

Deeper customer connections

The beauty industry is built on customer loyalty. While lockdowns temporarily halt appointments, customers are eager to get back to their regularly scheduled appointments as the industry opens back up in between lockdowns.

Keeping customers in the loop amidst safety concerns, closures, and re-openings is top of mind for beauty sellers. This year, staying connected and building stronger relationships with customers is a key focus for the beauty industry. Here’s how you can do that:

Streamlined scheduling and appointments

Digitising your appointments and schedule should be a priority so you can focus on the customers in front of you. With so many other considerations for beauty owners to think about, having an appointments tool that manages your schedule and gives customers autonomy over selecting their booking date is key to your success.

An appointments service not only gives you control and clarity over your business, but a self-service model like Square Appointments gives customers the control to choose their appointment, make changes if they need to, and trust they’ll be reminded leading up to the date. An online appointments tool is also open 24/7, meaning you won’t miss out on making an appointment because no one was around to answer the phone. In addition, it’s one less task for your staff to worry about, so they can focus on their customers. A reliable and clear service gives customers peace of mind and the trust that when they show up for their appointment, you’ll be ready and waiting for them.

Online selling and booking

In 2021, beauty sellers are expanding their business into multiple streams of revenue. Many are — or are interested in — starting an Online Store to sell their products and services. This is also a great solution for sellers who have branched out on their own during the pandemic and are getting their own sites up and running. The benefits to an online store:

Livestreams and video tutorials

Your customer base doesn’t have to be limited to your geographical location. To engage with your audience from afar, you can try videos and livestreams to showcase your services, create tutorials, advertise products, and engage with your audience in new ways. This is also beneficial for customers who aren’t quite ready to head back to the salon and are looking for at-home tips and guidance. When starting off with videos and livestreams, a few things to remember are:

Contactless payments

Contactless payment options are a priority for customers and an increasingly popular trend for businesses. Here are your options when it comes to contactless payments:

Salons and beauty businesses are in an ever-evolving era where they branch out, diversify their skills and revenue streams, and focus on connecting with customers on new levels. In 2021, the digital tools that enable salon owners to keep up with this mindset are at the forefront of how beauty professionals are building and growing their businesses.

Kaitlin Keefer
Kaitlin Keefer is a content strategist at Square who has covered how businesses connect with their customers and ways they can leverage tools and data to become industry leaders.


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