How to Manage Changing Demand for Booking Appointments Due to COVID-19

How to Manage Changing Demand for Booking Appointments Due to COVID-19
As contact tracing becomes a requirement for many businesses, booking appointments is becoming essential. Learn these tools to respond to increasing demand for appointments.
by Square Nov 30, 2020 — 3 min read
How to Manage Changing Demand for Booking Appointments Due to COVID-19

As small businesses across Australia emerge from COVID-19 restrictions, lockdowns and border closures, they’re re-entering a dramatically different operating environment from the one they’re accustomed to.

With restrictions easing nationally, business owners are emerging into something of a strange new world. Business-as-usual is no more – our ‘new normal’ means meeting new requirements around physical distancing, hygiene, collecting customer information and more.

With businesses generally operating with reduced customer numbers and keen to maximise revenue at the end of a tough year, many are looking to streamline the way they work and simplify appointment management. Online booking systems are becoming a key tool to manage customers for different businesses in a post-COVID-19 world, from hairdressers to gyms, bars, restaurants, healthcare providers and more.

What’s an online booking system?

An online booking system allows customers to book and pay for your service through your website or social media channels. Sometimes called appointment scheduling software, it streamlines the booking process for both you and your clients, handling reschedules, cancellations, online payments and reminders according to business rules set by you.

What are the benefits of an online booking system?

What features should I look for in an online booking system?

As businesses of all types and sizes adjust to a new way of operating, they’re looking for tools to help them run efficiently and profitably. Online booking systems like Square Appointments are a useful tool for business owners needing to manage bookings in a more structured way than before.

A good booking management system will become a virtual receptionist for your business, allowing you to spend less time managing appointments and more time with your customers. From a client perspective, appointment scheduling software delivers a convenient and hassle-free experience, allowing them to choose a date, select a time and pay for their booking whenever it suits them.

With your business able to manage bookings in real-time 24/7, an online reservation system means you’re effectively always open for business and able to accept bookings and payments while you sleep – utopia for any business owner!

How do I get started with Square Appointments?

Square Appointments can help you to streamline and simplify your business’s operations. Visit the Square website to learn more and sign up for free.

The Bottom Line is brought to you by a global team of collaborators who believe that anyone should be able to participate and thrive in the economy.


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