How Square Stand Can Help Your Business Grow

How Square Stand Can Help Your Business Grow
When you think about ways to build your business, you might tinker with your product offerings or revise your marketing plan. But what about upgrading your hardware?
by Square Sep 29, 2022 — 3 min read
How Square Stand Can Help Your Business Grow

Data from businesses using Square around the world show that those who started using an iPad and Square Stand for contactless and chip in April 2017 processed more than four times the payment volume of those that started using an iPad and a Square Reader that same month.

In addition, businesses that started using Square Stand processed seven times more transactions than those that only used a reader; they averaged 370 transactions per month in the first 3 months.

Square Stand was built to help growing businesses keep up with increased foot traffic by making it simpler and faster to process transactions, in addition to creating a single countertop point-of-sale from which to manage their business. (So just buying a Stand won’t grow your business — you need to develop strategies and tactics to increase your foot traffic in order to see its full potential.)

Together, Square and Apple technology provide a fully-integrated system that is as intuitive as any of your personal devices, which creates a better experience for your customers, your employees, and you.

If you’ve been using a Square Reader to this point, you want to hold on to that. It’s an incredible tool for accepting credit and debit card payments, whether you’re at the countertop or selling on the go. But if you have a more permanent location — or if you have a countertop where you’re selling directly to customers — the Square Stand and an iPad might be a great option for you to investigate.

Here are a few other reasons to invest in a Square Stand for contactless and chip (combined with an iPad) for your business:

You can accept every payment, every time

Just like the Square Reader, the Square Stand for contactless and chip lets you effortlessly accept credit and debit card payments from your customers’ Visa, Mastercard, eftpos, American Express cards and JCB. Whether it’s a contactless payment, an EMV chip card, Apple Pay, Android Pay, other mobile payments, or even international credit cards which are still powered by magstripe.

It’s a complete countertop point-of-sale system

Connect an iPad and gain instant access to the free Square Point of Sale app, which comes with a variety of additional tools designed to make it easier for you to power your business — whether that’s invesntory tracking, employee management or building your customer database..

It’s customisable for your business

You can make Square Stand work for whatever kind of business you run. If you’re connecting a cash drawer, receipt printer, barcode scanner or other peripherals, the included USB hardware hub will make it easy to set up your countertop how you like it. Shop for compatible accessories to Square Stand online at the Square Shop.

The stylish design elevates your countertop

No one likes a cluttered countertop. Traditional cash registers take up a ton of room and create a barrier between you and your customer. Square Stand is designed with style and simplicity in mind so you can present a more streamlined customer interaction. Stand also frees up space on your counter that you can use for other products or signage — making it easier for you to sell more.

It keeps the queue moving

Square Stand is built with a swivel, which allows you to let customers enter their PIN easily, without slowing down your line. Added bonus: by swiveling the Stand, you’re creating a more engaging and dynamic experience for your customers, too.

It’s simple to set up and use

You can set up your Square Stand in minutes and there are no service visits required, unlike other register and point-of-sale systems. To accept mobile payments and chip cards, just place the Square Reader for contactless and chip in the Dock for Square Reader and connect the dock to the stand’s USB hub.

If you haven’t used Stand yet — or if you love it and you need a second (or a third or a fourth) for your business — now is a great time to get one. Square Stand costs just $149, and will ship to you free anywhere in Australia.

Related Articles

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The Most Frequently Asked Questions by New Square Sellers

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