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Clients come to your beauty business to de-stress and leave feeling refreshed. Part of what your clients are paying for is a sense of ease, not only during their service appointment, but throughout the process from booking to checking out and paying.
Hassle and inconvenience when canceling, rescheduling, or paying for services impacts your clients’ experience and may send them to your competition.
For salons and spas with a large staff or multiple locations, delivering a cohesive experience across all client communication is a complex endeavor — and an opportunity to build loyalty. The way you handle client communication impacts your clients’ impression of your brand, their decision to return, and the likelihood they’ll recommend you to their friends.
Here are some key tools that can help every beauty business owner efficiently manage their client experience from the first interaction.
Allow clients to book themselves with Square Appointments
With Square Appointments, your clients can book their appointments online based on your business’s availability, without requiring manual effort from your staff.
This tool makes the scheduling experience seamless for clients. Rather than taking time to make a phone call, and possibly wait on hold to set up their next visit, they can access your scheduling site and book themselves in an open time slot. They will receive automatic appointment reminders, and they can easily reschedule directly from the reminder email.
For your staff, this reduces time spent booking client appointments and inputting information. Your scheduling team can set and update your availability on the back end of Square Appointments, so calendars stay up to date. Email reminders are automatic, so no one has to manually send them out. This frees up time and energy for your team members which they can spend delivering more personalised care to your valued clients.
Give your team a full picture of each client with Square Team Management
Square Team Management is designed to help business owners manage large teams or teams across multiple locations, all in one organised place. Within your Square Dashboard (or Retail app), you can control what different employees can access, and which actions they can take, by setting up team members and creating permission sets across locations.
