How to Build a Salon Website

How to Build a Salon Website
Here are seven steps that can help you build out your salon website and book more business.
by Austin Tedesco Dec 27, 2023 — 5 min read
How to Build a Salon Website

You’ve gone through the initial stages of opening a salon, from writing a business plan to getting licenses and permits. Whether you included a line item for your website in your budget or you’re taking a DIY approach, establishing your online presence is an essential tactic for marketing your salon and driving bookings.

Digitally savvy clients expect that they can interact with your business on their terms, anytime, anywhere. Potential customers often do research online before they select a new salon, and your website is an opportunity to own your narrative, share client testimonials, highlight stylists’ work, and make it simple for people to learn about your business and book an appointment.

Here are seven steps that can help you build out your salon website.

1. Register your domain

If you don’t have a website, you need to purchase your domain. Some website-building platforms allow you to claim a domain, or you can use a separate domain registrar. Your domain could be your business name if it’s available, your name, or something that aligns with your salon brand and location.

A good domain name should be short and easy to share. Avoid using numbers, hyphens, underscores, and symbols that are difficult to remember. Connect the domain name to keywords tied to your business. If your business name isn’t available, consider an alternate domain extension, such as .salon, or .hair. 

You could also include the name of your town or neighbourhood in your domain, which can help your business appear in local search results. Be sure to check search engines and consult with legal counsel to ensure that you don’t run into trouble by choosing a domain name that may be confusingly similar to another business’s brand.

2. Pick a website builder

There is a wide range of approaches for creating business websites, from self-hosted services to booking platforms that make it easy to build a site with no coding required.

Square Online helps you grow your business with a professional, beautiful website. The easy-to-use site builder allows you to integrate your appointment software so clients can browse services and book online 24/7. You can also sync up your point-of-sale system if you sell beauty products as part of your business and want to sell online. 

Here are some tips to help your salon business website stand out.

3. Build out your website pages

While you can customise your website to your specific offerings and needs, here is a list of essential pages or features for salon businesses to get you started.

4. Implement best practices for search engine optimization (SEO)

For salons looking for new business, ranking in search results helps prospective clients find you and can increase your credibility with them. You can find a full SEO guide for small businesses here. Tips include:

5. Create a content plan

Having a content-rich site with a blog is one of the most effective techniques to attract an engaged audience online and rank well in search results. A strong content library with beauty tips and trends can help entice new clients to check you out as you grow.

6. Promote your website

Once your website is up and running, let people know about it. Post on your social media accounts, and consider running a promotion for the first wave of clients who book a session. You can also use your customer directory to craft an email newsletter with your updates, the latest offerings, and new blog content.

And don’t forget about word-of-mouth marketing. As you engage with clients in person, let them know about your website and what it has to offer.

7. Track your website metrics

Just like you use your internal dashboard to track the success of your services, you’ll want to use an analytics tool to check in on the health of your website. How much traffic is your website driving? How much of it comes from a search? What are your most popular and least popular pages?

Square Online has a reports page that can help you answer these questions as you grow your web presence.

This article is for educational purposes and does not constitute legal, financial, or tax advice. For specific advice applicable to your business, please contact a professional.

Austin Tedesco
Austin Tedesco is an editor at Square covering all things management — from the technical aspects of payroll and taxes to the soft skills that lead to strong teams for any business.

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