How to Improve Your Checkout Counter and Customer Experience

How to Improve Your Checkout Counter and Customer Experience
Did you know your checkout counter can increase business sales? Here are a few ideas to inspire and improve your checkout experience.
by Mary Hohn Jul 17, 2019 — 3 min read
How to Improve Your Checkout Counter and Customer Experience

When you’re running a brick-and-mortar store, the checkout counter is the land of opportunity. If you approach it strategically, you can boost sales and keep customers coming back. Considering the competition from online stores, it’s essential to optimise every aspect of the in-person retail shopping experience—especially the point-of-sale counter.

Why your checkout counter is critical

While checking out customers at your store counter might seem like the final phase of the purchasing journey, it can be just the beginning of your relationship with them. Creating a pleasant, engaging experience leaves a lasting impression that makes customers want to return—hopefully with the promise of future sales. And not only that, with the right retail display, you can generate last-minute sales, which can add up over time. Here are some more ideas to improve the customer experience while increasing sales.

Optimising your checkout counter

Thanks to modern POS systems, brick-and-mortar retailers have increased flexibility when setting up their cash wells. Instead of being tethered to a traditional cash register, retailers can configure their checkout experience to meet customers’ need for the utmost convenience.

Efficiency and convenience are clearly of paramount importance in the checkout experience, but additional ideas to improve customer service experience at your store counter include:

How to increase sales at your checkout counter

You’ve tackled the ideas to improve customer experience, now let’s talk about sales:

Why you need to choose the best point-of-sale system for you

Not all point of-sale systems are created equal. Fortunately, we’ve listened to the needs of our small business owners and have tailored store counter systems to meet the unique demands of different business types. Our Retail POS can help you track all your sales effortlessly from the store counter, and the Markets POS offers inventory management and access to analytics. The food service industry requires a point-of-sale system that can handle the front and back of house, and that’s why we developed the Restaurants POS and Coffee Shops POS to allow you to optimise floor plans and add modifiers to custom orders. And if you run a salon and need your stylists to ring up clients at special events or in your shop, our easy-to-use Salon & Beauty POS software can do that plus allow you to manage staff access to sensitive information in your Square Dashboard.

Convenience is key

By incorporating these store counter ideas, you can improve the customer experience, drive in-store sales, and build a loyal customer base. With Square POS, for example, you can pick and choose the hardware you need to process payments and facilitate faster checkout anywhere in the store. You can use hardware like Terminal or Stand at your checkout counter, but you can also speed up service by arming associates with mobile checkout options, such as Square Reader for iPhone, iPad, and Android. Square hardware lets you accept all payment types, including contactless payments, credit cards, cash, cheques, and gift cards.

Mary Hohn
Mary Hohn writes for Square, where she covers topics that affect business owners — from starting a business to growing a business — and the tools and technology that help them succeed.


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