Your Ultimate Guide to Photography Pricing

Your Ultimate Guide to Photography Pricing
How much should photographers charge for their work? Find out how to create an optimal photography pricing plan that works for your business and your customers.
by Kaitlin Keefer Aug 11, 2018 — 3 min read
Your Ultimate Guide to Photography Pricing

You need to be strategic about pricing your photography, but finding an optimal price range can be difficult. Too low, and you can’t make a living. Too high, and you might not find many clients (so, again, it’s hard to make a living).

Fortunately, there are some simple ways to think about photography pricing that can help you easily identify your price range. Here’s how you can create a pricing strategy when you first open a photography business.

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The formula for photography pricing

Different types of photography lend themselves to different pricing models. Event photographers might frame their pricing on an hourly basis, while commercial photographers may charge one price that is reflective of the project. Choose a model that makes sense for you, but take some of these factors into consideration when you’re determining photography pricing:

Taking payments from clients

Now that you have a pricing model, you should think about how you take payments.

Photographers usually create contracts with clients that define the scope of work and create photography invoices as a way of collecting payments.

With contracts, you can create a shared understanding with your client and better manage expectations. While you can write your own contract], Square provides free contract templates that allow you to easily develop custom contracts that fit your business needs.

Once you create a contract, you can attach it to online invoicing software that allows them to send billing statements quickly and store customer information effectively. You can create, send, track, and accept invoices all from an invoicing app.


How much money can a photographer make?

Photographers just getting into the industry often wonder how much they can make. In short, the amount photographers can make, depends on their skill level and their ability to sell photography.

As of 2021, the median income for a professional photographer in Australia is $55,000 per annum, with an hourly wage of $29.16. Remember, that’s a national average, so the hourly wage or annual income may be more or less depending on where you live. See if you can find similar stats for your state or city and then use that information to further determine the best pricing for your work.

Kaitlin Keefer
Kaitlin Keefer is a content strategist at Square who has covered how businesses connect with their customers and ways they can leverage tools and data to become industry leaders.


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