When you run a beauty salon, staying on top of the latest trends can help you stand out from the crowd. If you offer your customers the newest tech, sell the best products and give them the things they really want, this builds a solid customer base, boosts customer loyalty and knocks the competition right out of the park. These ten beauty blogs are a great place to keep you in the know about what’s hot and what’s not in the beauty and wellness sphere right now.
This blog is all about the science behind the products. It breaks down the technical side of the beauty industry and makes it easy to understand why you use the products, so you can explain to your clients exactly what benefits they’re getting.
Active Skin is a great place to get the latest info on all things skin-related. It gives great tips on the best products to use, what works and what doesn’t, as well as the latest trends in the skincare industry. Want to know about why vitamin C is so important or the best skincare ingredients for sensitive skin? This is the website to visit.
This is another skincare blog packed with loads of useful information you can use to [market your business] (https://squareup.com/au/en/the-bottom-line/reaching-customers/business-marketing-strategy?country_redirection=true). Whether it’s knowing what ingredients the experts recommend or discovering the top products for turning dull skin radiant, there’s pretty much a blog post for everything you’re ever likely to be asked by a client.
Caviar Feeling is a broad-ranging website covering beauty, fashion, wellness and healthy lifestyles. It gives you the lowdown on all the latest beauty products and covers diverse topics, from five easy hacks to whiten your teeth and the rise of tattoo removal services to everything you need to know about collagen and buying hair-cutting scissors.
If your salon is looking to level up and educate your clients on why you’re providing certain treatments and how to benefit from them, Caviar Feeling is a must-read site.
If your salon offers massage therapies, then Discover Massage can give sound advice on its benefits and techniques, and even how to create a relaxing room for your clients. It’s packed full of useful information about equipment for your massage business like the best tables and the kind of booking software and payment systems for running it.
Firmly aimed at professionals in the market, Skincare Business Foundations offers advice on the business side of the beauty world and articles on the best beauty brands around. It also delves into the technical side of things – the nitty-gritty of running a business that isn’t quite as exciting as the rest of it but really needs to be understood – how to run a successful skincare clinic, how to import cosmetics into Australia and consumer laws you need to know.
Online magazine Professional Beauty is designed specifically for beauty therapists and salon owners, with the sole aim of keeping them educated and informed. From latest product information to international use, and specialist articles from guest contributors, it provides insightful content to help you successfully grow your business.
If ethically sourced, natural beauty products are important to you, then it’s well worth a deep dive into Nourished Life. As well as selling ethical products, many made in Australia, this website has a blog with tips on the best natural skincare and make-up ranges.
Australian Beauty School’s blog is very much business-focussed, with heaps of articles not just on tech and the latest products, but also necessary qualifications, how you get them and what you can do with them.
This blog also focuses on the business side of the beauty industry, with useful information on the legal aspects of running a salon. It offers advice on everything from vicarious liability and protective clothing for salon workers to salon company culture and information about apprenticeships and grants.
Whether you’re a seasoned salon owner or are dipping your toes into the beauty business for the first time, these blogs give you the edge you need to succeed.