Introducing Square Loyalty

Introducing Square Loyalty
Introducing Square Loyalty, a digital rewards program with customer tracking, customisation, and retention, integrated with Square Point of Sale app.
by Square Oct 14, 2019 — 1 min read
Introducing Square Loyalty

We are excited to announce Square Loyalty, an integrated digital rewards program that you can build and run directly from Square Point of Sale app—without any additional software, hardware, or punch cards. Now you can thank your customers and keep them coming back with an easy rewards program that’s simple to use for both you and your customer.

You can also track new stats in your Square Dashboard. Your existing dashboard will track data like total Loyalty customers, Loyalty rewards, and top Loyalty customers. You can even compare average spend and visits from Loyalty versus non-Loyalty customers.

Here’s how it works

Your customers earn points for every purchase they make—even when they use cash—from your Square Point of Sale app. Simply have your customer enter their phone number after they checkout. Your customers will be notified via SMS when they sign up with a link to their status page, and each time they reach a new reward tier.

You can customise your loyalty program to reflect your own brand, business operations, and customer interactions. You can tailor everything from the points terminology, program branding, reward items and tiers, and earning method. For example, a cafe can keep it simple and run a traditional loyalty program in which customers receive points for each visit, or a specialty boutique can get advanced and offer multiple reward levels, letting customers bank their points to earn higher-value rewards in higher tiers.

When a customer earns a reward, it’s super easy for you to apply the reward to the current sale. Just select Redeem Rewards from your library and look up your customers phone number or name.

Getting started

Visit your online Square Dashboard to create your Loyalty program and start your free 30-day trial. Select “Loyalty” in the left column of your dashboard and follow the set-up instructions to get started.

Square Loyalty starts at $49 per month, based on each location’s total loyalty visits per month.

The Bottom Line is brought to you by a global team of collaborators who believe that anyone should be able to participate and thrive in the economy.


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