Square Marketing Stay at the top of your customers’ inbox

Email marketing is a form of digital marketing that helps you engage your customers and drive sales. Email marketing services can help you build your email list to send relevant marketing emails. Marketing automation software can save you time by automatically sending emails when you want to send them. Email marketing platforms also offer an opportunity to share your social media profiles so you can create a more robust digital marketing strategy. Square email marketing software is an easy-to-use tool to boost sales and improve the customer experience.

Email marketing helps large and small businesses alike drive meaningful engagement with customers and encourage repeat business. There are many different ways you can use email marketing to boost sales. For example, you can set up a welcome email for new customers, create special offers for VIP customers and more. With reports and analytics built in, you can gain insights to see how to make your email marketing more effective. Each Square Marketing campaign includes customisable email templates and a preset audience so you can send more relevant emails to the right subscribers’ inboxes. You can also include links to your social media profile so subscribers can engage with you on more platforms.

Your monthly cost for Square Marketing depends on the number of customer contacts you have, as follows:

See the full breakdown here.

With just a simple one-time setup, you can set specific triggers for your campaigns to run automatically — all from Square Dashboard. You can create fully custom campaigns from scratch or start with a prebuilt campaign for whatever your business goal. Prebuilt campaigns include templates for welcoming new customers, sending birthday offers, re-engaging lapsed customers, sending abandoned cart reminders, requesting Google Reviews and more.

In Square Dashboard, you can view reporting to measure the results of each campaign – including open rates, clickthrough rates, revenue and other customer engagement metrics. You can also see how many coupons were redeemed at your Square Point of Sale or Square Online store.

Your customer directory automatically syncs, so you can easily create targeted campaigns using the customer data you already collect at your Square Point of Sale and Square Online. You can promote eGift cards, loyalty programs and special offers directly in your emails, and track results – like coupon redemptions and revenue – directly from Square Dashboard. Everything works together to help you engage your audience and grow your business without extra setup or manual importing.

Yes. If you’re switching over to Square, you can import existing contact lists into your customer directory if you’ve already received consent.

You can grow your contact list with every sale. Customers can enter their email address at your Square Point of Sale to subscribe to your email marketing campaigns, or via your website. You can also share a link via QR code or social media to encourage customers to sign up to receive your emails.