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Learning how to leverage ChatGPT to help your business is a must for 2023. The AI-powered language generator accesses a huge database of information to respond to your queries with easy-to-understand text that can be used to write emails, newsletters, product descriptions and customer communications. Let’s explore how to use ChatGPT to optimise your content marketing and customer service efforts to improve productivity in your business.
The benefits of using ChatGPT for business
Utilising ChatGPT skilfully means you can generate relevant and brand-aligned communications quickly and automatically to achieve your business goals. As well as increasing lead generation and improving customer satisfaction, you can reduce the time your team spends on writing to focus on other areas of the business that require strategic thinking and complex problem solving. To learn about how ChatGPT works, check out our explainer here.
How to use ChatGPT for content marketing
You can use ChatGPT to create email newsletters, campaigns and social media posts to embed into your comms for lead generation and customer engagement.
You can also ask ChatGPT for information sources and content ideas and to generate blog article outlines to help structure your ideas. It can also write long-format content, though this is where content creators can trip up – it is important to fact-check and edit generic and dry copy with examples and culturally nuanced language that resonates with your audience.
To get started on ChatGPT, sign up for an account and ask the chatbot a few questions to warm up. Our How to use ChatGPT article provides a step-by-step guide on setting up and generating blog content, as well as what to be aware of when using AI-generated copy.
Here are some example queries you can ask ChatGPT to help you create customer-focused rich content:
- Blog post with five top tips on how to care for camping gear after an adventure
- Social media caption for new product launch of sunglasses made of ocean plastic
- Product description for cruelty-free makeup for millennial vegan audience
- List of customer concerns relating to the performance of sportswear
- Structure for lead generation email for SEO automation service
- Email workflow for converting leads into customers
How to use ChatGPT for customer service
ChatGPT is able to reply to customer queries with natural-sounding language. You can ask it to help you with specific responses to bad reviews, website way-finding and product-related questions. Simply copy paste the customer query into ChatGPT and request a response.
You can even integrate ChatGPT into your social media account to reply to your users in real time. To build a social integration, follow these steps:
- Choose the social media account you want to integrate with ChatGPT, like Facebook Messenger
- Select a chatbot platform to integrate ChatGPT into your social media account. There are a variety of options like Dilogflow, Botpress and ManyChat.
- Follow the chatbot’s instructions to connect it to your socials account
- Customise your chatbot to answer FAQs, provide recommendations and create customer workflows to guide users through a customer journey
- Launch your customised ChatGPT onto your social media account and test and monitor it’s performance making necessary tweaks to align to your brand guidelines and provide customer value
Setting up ChatGPT to handle repetitive communications, tasks and automating typical flows means you can concentrate on more complicated customer issues and relationship building.
Other uses for ChatGPT
ChatGPT can be used for purposes beyond marketing and customer relations. Experiment with its abilities to help support other writing-based tasks both long and short-format like report writing and cleaning buggy computer code.
AI language generators are powerful tools to support content creators and writers of any kind to create relevant and engaging copy more efficiently. Instead of replacing human writers, chatbots like ChatGPT offer faster and more consistent pathways achieving lead generation and customer satisfaction, retention, and engagement.