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As a restaurant owner, you’re constantly looking for ways to get more guests in the door, turn them into regulars, and generate five-star customer reviews that reflect your incredible service.
Today, we’ll be discussing OpenTable, an innovative platform that allows restaurant owners to streamline their bookings, access one of the world’s largest networks of diners, and manage their reputation with ease.
Meet OpenTable
Since 1998, the OpenTable team has been pioneering how diners connect with restaurants. Strong believers in human connection, OpenTable helps diners book the perfect table for any occasion and connects restaurants of all shapes and sizes with more guests.
OpenTable’s industry-leading platform powers millions of restaurant reservations every day across thousands of restaurants in all 50 US states and in 20 countries around the world.
Diners can easily book from their laptop, tablet, or mobile device; search the world’s largest network of restaurants; and discover new places to try with OpenTable. With their advanced restaurant management system, restaurateurs can streamline operations, increase revenue, and deliver an exceptional dining experience for their guests.
With the Square and OpenTable Integration, you can integrate OpenTable directly with Square For Restaurants. You’ll be able to accept reservations right from your Square POS, track seating capacity and provide contactless experiences for diners.
Tip: The App Marketplace allows you to integrate hundreds of apps that make running your business easier than ever. From marketing and bookings task automation and more, you can find the perfect app to suit your specific needs and integrate it with your Square account.
Key OpenTable Features:
Data-driven insights that tell the story of your customers: From benchmark reporting to dining stats, you’ll get the data you need to make informed decisions about your business.
Access to a network of passionate foodies: OpenTable serves over 1.6 million customers annually, and their customers spend 24% more on average.
Shift management solutions: Make your shifts seamless with table management, in-house and online waiting lists, online reservations software, real-time inventory and availability controls.
A dynamic guest management database: Guest profiles that provide restaurant owners with insight into past and future visits, plus the ability to customize rewards and offers.
Direct messaging capabilities: Reach out to diners with automated messages, friendly and empathetic customer support, and direct communication with guests.
Comprehensive review management: Easily compile all of your reviews into one place and see how you’re doing across multiple platforms.
Powerful marketing automation tools: Send out post-dining surveys, targeted emails, and text messages, and set up loyalty programs to keep guests coming back.
These are just some of the many features OpenTable offers restaurant businesses. You can find more information here.
Benefits for businesses
There are plenty of perks to using OpenTable for your hospitality business. For starters, it’s one of the most comprehensive restaurant reservation software available. It’s also incredibly easy to use, and all of its features are designed with restaurateurs in mind.
Additionally, OpenTable provides hospitality businesses with detailed customer insights that are essential for making informed decisions about your restaurant. With their powerful data-driven insights, you can track customer trends and make the necessary adjustments to your business in order to maximise revenue.
Finally, it offers restaurants access to a huge network of diners and comprehensive tools for managing reviews, guest profiles, and more. Over 36 million diners use OpenTable to book reservations every month, so you’re sure to find the customers you need.
With Square’s App Marketplace, you can easily find the perfect app to suit your specific needs and integrate it with your Square store in seconds. Explore our app partners today, and see how Square can help you grow your business.
This article is for informational purposes only and does not constitute professional advice. For specific advice applicable to your business, please contact a professional.
