Introducing Square Marketing

Introducing Square Marketing
New for Australian sellers: Square Marketing is the email marketing tool that helps you deliver the right message to the right customers with simple yet professional campaigns.
by Beth Barrett Oct 13, 2021 — 5 min read
Introducing Square Marketing

You’re starting a business or thinking about how to take your business to the next level. You’ve got a great location, refined your products or services, written your business plan and have payments sorted. What comes now? Marketing.

Square Marketing, now available to Square sellers in Australia, is here to help your business grow. Square Marketing helps you connect with your customers with customised email campaigns to promote your business.

You can easily design emails using pre-built templates, set up automated campaigns, and see how your marketing efforts affect your bottom line – right from your Square Dashboard.

This article will give a brief overview of Square Marketing, and how it can help you reach and engage more customers.

How Square Marketing can help your business

One of the best ways to connect with your customers is through email marketing. According to one study, email marketing is able to deliver a better ROI than any other marketing channel – $42 back for every dollar spent. Effective and powerful, email marketing is a pillar of every business’ path to growth.

Create, send and track email marketing campaigns – Square Marketing manges it all. Easily create, send and track emails using pre-built templates for your specific business goals in a fraction of the time it would usually take. Your customers will be delighted with the professional-looking communications in their inbox. Your team will be even happier when they see the results.

Stay in touch with the right customers at the right time. Strong marketing is all about sending the right message to the right audience at the right time. With targeted campaigns sent through Square Marketing you can now do this. Stop missing out on opportunities to re-engage with a customer, or to send a timely coupon code when a customer wants it most.

Collect customer consent and stay compliant. Collecting customer consent before emailing them not only ensures you’re staying compliant, but also makes sure you’re only emailing customers when they want to be contacted. You can collect customer email addresses in-store with your pre-built QR code print out, by placing a sign-up link on your website, or sharing the form on your social media channels.

Create your own email lists. Targeted email lists, such as for new customers, lapsed customers and regular customers are built for you using your existing customer data. You can also use filters within your Customer Directory to build your own lists for customers who you know purchase specific products, who visited within the past week, or who have bought more than 10 items. These options make it easy to tailor your campaigns and promotions to any audience.

Set it and forget it – always-on email campaigns can be automated with Square Marketing. Simple and effective automated campaigns can be triggered for a variety of milestones. The automatic campaigns can be used to welcome new customers, to bring back lapsed customers, wish customers a happy birthday and more.

Measure your marketing efforts. Square Marketing syncs with your Dashboard Analytics and your Customer Directory so you can start to analyse results and close the loop on both online and in-store sales drivers. For example, see which Marketing email campaign coupon prompted a lapsed customer to come back into the store this week and make a new purchase. It’s all connected and visible.

Create bespoke campaigns to target individual customers based on their engagement history with your business. Make your emails look professional and on-brand with custom fonts, logos and design elements that suit your style.

Some Frequently Asked Questions about Square Marketing

What is email marketing?

Email marketing is a form of digital marketing that helps you engage your customers and drive sales. Email marketing services can help you build your email list to send relevant marketing emails. Marketing automation software can save you time by automatically sending emails when you want it to. Email marketing platforms also offer an opportunity to share your social media profiles so you can create a more robust digital marketing strategy. Square email marketing software is an easy-to-use tool to boost sales and improve the customer experience.

How do I create my first email marketing campaign?

Email marketing is a great way to connect with your customers and encourage repeat business. In your Square Dashboard, go to Marketing and select Create Campaign. You can choose to build either a one-time or automated email campaign and choose the one that best suits your business needs. Square email marketing software makes it easy to let customers opt in so you can start building your subscriber list. You can always modify the audience to send your email campaign to the exact subscribers you want.

What types of marketing campaigns can I create?

Square Marketing has several pre-built email campaigns you can choose from based on your business goals. You could create a one-time campaign to reward your top spenders with a unique discount code, or create an automated email for new customers, birthdays or lapsed customers. Marketing automation is a powerful way to continually engage your customers and keep them coming back. Square email marketing software gives you automatic analytics on open rates, click-throughs and more. For example, if you want to improve your open rate you could try a different subject line. There are many different types of email campaigns you can run while learning what works best for your business and customers.

How do automated campaigns work?

Square Marketing allows you to set up automated campaigns. These are emails sent to customers on an ongoing basis following a one-time setup. They’re only sent to customers that meet the specific criteria for each type of campaign, so you are completely in control of each campaign. The emails will continue to be sent until the campaign is turned off. Examples of some automated campaign options include: welcome emails, winback emails and birthday offers.

What are the benefits of marketing automation?

Marketing automation can help you reduce the amount of time spent on email marketing efforts. When you automate your email marketing, you don’t have to remember to hit send – Square marketing software lets you schedule email campaigns. Each campaign has a preset audience using smart groups, so it takes less effort to target the right group of subscribers. Email automation saves you time to focus on other sides of your business.

How does email marketing help my business?

Email marketing helps large and small businesses alike drive meaningful engagement with customers and encourage repeat business. There are many different ways you can use email marketing to boost sales. For example, you can set up a welcome email for new customers, create special offers for VIP customers and more. With reports and analytics built in, you can gain insights to see how to make your email marketing more effective. Each Square Marketing campaign includes customisable email templates and a preset audience so you can send more relevant emails to the right subscribers’ inboxes. You can also include links to your social media profile so subscribers can engage with you on more platforms.

What other software integrates with Square Marketing?

To get the most out of your marketing efforts, it’s important that your email marketing software is integrated with the rest of your business. Square email marketing software integrates seamlessly with your POS app, Customer Directory, Dashboard and other Square tools you use, so you have a complete view of your business. When all your data is integrated, you can send more relevant email marketing campaigns.

This article is for informational purposes only and does not constitute professional advice. For specific advice applicable to your business, please contact a professional.

Beth Barrett
Beth Barrett is a Globalisation Specialist at Square and a contributing writer to The Bottom Line.


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