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Christmas Marketing Tips & Ideas

Make the most of the holidays with marketing tactics that address how consumers are planning, spending, and saving this season. From experiential marketing to gift cards, explore tips and ideas that will help your business deliver on the shopping trends consumers are craving this festive season.

September Check-In: Preparation Tips For Peak Season With Mondays Bookkeeping
Managing Your Finances

September Check-In: Preparation Tips For Peak Season With Mondays Bookkeeping

Sep 05, 2023 — 2 min read
Whether you feel like the year has flown by, or you’re looking ahead to the new year. September is a crucial time to set up for success and ensure that the last quarter of the year is successful for your business.
How Aussie Businesses Are Preparing For Christmas
Operating Your Business

How Aussie Businesses Are Preparing For Christmas

Oct 28, 2022 — 2 min read
We recently surveyed 500 Aussie retail businesses and asked how they prepare for the silly season — 93% said they will have additional plans in place this Christmas. Here’s the 411.
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How Gift Cards Can Help Increase Sales This Christmas Season
Reaching Customers

How Gift Cards Can Help Increase Sales This Christmas Season

Oct 23, 2022 — 4 min read
The gift card industry in Australia is expected to grow by 12.2% on annual basis in 2021. If you aren’t selling gift cards, you may be missing out on key end-of-year revenue. Learn about how to gift cards can help your sales this silly season.
5 Tips To Help Prepare Your Business For Retail Christmas Trade
Selling Anywhere

5 Tips To Help Prepare Your Business For Retail Christmas Trade

Sep 27, 2022 — 2 min read
We asked five successful Square sellers to share their advice on how to best get ready for the holiday season.
Top Tips for Christmas Retail Trading with Young Bondi
Reaching Customers

Top Tips for Christmas Retail Trading with Young Bondi

Dec 03, 2021 — 2 min read
As Christmas shopping is currently in full swing, we asked Monique Svenson, owner of Young Bondi to share her tips on how to stay sane whilst managing a retail business at the height of the silly season.
7 Ideas for Running a Christmas Social Media Marketing Campaign
Reaching Customers

7 Ideas for Running a Christmas Social Media Marketing Campaign

Nov 26, 2020 — 3 min read
The festive season is a great opportunity to refresh your business' social media presence and boost your sales this Christmas.
How to Embrace an Omnichannel Retail Strategy This Festive Season
Selling Anywhere

How to Embrace an Omnichannel Retail Strategy This Festive Season

Aug 24, 2020 — 3 min read
As consumers embrace multiple ways to shop this festive season, sellers need to meet them with a clear omnichannel retail strategy.
9 Ways to Transform Your Online Store for the Festive Season
Operating Your Business

9 Ways to Transform Your Online Store for the Festive Season

Aug 24, 2020 — 3 min read
Bring the festive lights and the magic of a holiday window display to your digital storefront this year.
How to Partner Your Business with Charity Campaigns During the Festive Season
Reaching Customers

How to Partner Your Business with Charity Campaigns During the Festive Season

Aug 24, 2020 — 3 min read
Keep spirits bright this Christmas season by doing good for others. Here are some tips to help your business create the right Christmas charity campaigns.
8 Types of Shoppers Sellers Need To Know This Christmas Season
Reaching Customers

8 Types of Shoppers Sellers Need To Know This Christmas Season

Nov 19, 2019 — 3 min read
COVID-19 has changed where we shop, but not how. From procrastinators to bargain hunters, here are eight types of shoppers to reach this Christmas season.
The Mindset of a Traditionalist Christmas Shopper, Explained
Reaching Customers

The Mindset of a Traditionalist Christmas Shopper, Explained

Oct 24, 2019 — 4 min read
Traditionalists live and breath holiday spirit. From themed gifts to product displays, here's how sellers can create a holly, jolly shopping experience.
How to Reach Experiential Shoppers This Holiday Season
Reaching Customers

How to Reach Experiential Shoppers This Holiday Season

Oct 22, 2019 — 4 min read
Christmas gifts have become less about the item and more about the memory it offers. Read on to learn how to give shoppers the gift of experiential retail.
6 Tips to Get Your Business Ready for Summer
Reaching Customers

6 Tips to Get Your Business Ready for Summer

Oct 20, 2019 — 4 min read
Is your business summer ready? Get prepped with these tips.
How to Build Brand Loyalty During the Holidays | Square
Reaching Customers

How to Build Brand Loyalty During the Holidays | Square

Oct 17, 2019 — 4 min read
Brand loyalty is more important than ever this year, as holiday shoppers head online for their favorites brands. We compiled some tips to help reach them.
How to Reach Impulse Buyers This Festive Season
Reaching Customers

How to Reach Impulse Buyers This Festive Season

Oct 15, 2019 — 5 min read
An impulse buyer will follow their instincts when it comes to Christmas shopping. Here's how to capture their attention as they head online due to COVID-19.
How to Reach Christmas Bargain Hunters This Festive Season
Reaching Customers

How to Reach Christmas Bargain Hunters This Festive Season

Oct 10, 2019 — 4 min read
Studies suggest that 7 out of 10 Australians are always on the lookout for discounts and promotions. Find out how to reach them with Square.
How to Prepare for Returns over the Christmas Period
Operating Your Business

How to Prepare for Returns over the Christmas Period

Dec 23, 2018 — 2 min read
You made it through Black Friday and have a plan for the rest of the shopping season, but are you ready for the returns?
12 Black Friday Marketing Ideas That Cut Through the Noise
Reaching Customers

12 Black Friday Marketing Ideas That Cut Through the Noise

Nov 15, 2018 — 4 min read
Is your business ready for Black Friday?
How to Get Your Summer Employees Quickly Up to Speed
Growing Your Team

How to Get Your Summer Employees Quickly Up to Speed

Jan 19, 2018 — 2 min read
If business is booming over the summer holidays, having a few more hands on deck is a huge help - but only if they know what they’re doing.
How to Avoid Holiday Customer Service Mistakes
Reaching Customers

How to Avoid Holiday Customer Service Mistakes

Nov 21, 2017 — 2 min read
It’s important that your customer service is on point during the holidays. Here are six common holiday customer service mistakes and how to avoid them.
Setting Up Your Best Window Display for the Holidays
Operating Your Business

Setting Up Your Best Window Display for the Holidays

Dec 02, 2016 — 2 min read
Learn to craft an enticing holiday window display for your store. Highlighting products and creating scenes with these tips will attract customers.
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