A Square publication to fuel your business ambitions

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Why we’re here

Your bottom line is more than what you earn on a busy day. It’s your purpose, it's what keeps you going when the odds are stacked against you. It’s opening your second, fifth or fifteenth location. It’s turning your side hustle into a global eCommerce brand. It’s what gets you up at 4:00 am to prep for the breakfast rush, and it’s planning for the day when your kids take over. Whatever that bottom line is, it’s yours to define and it’s what enables you to build the business you’ve always wanted, your way.

 

Our publication brings together the hard-earned expertise from millions of Square business owners who know exactly what it feels like to do what you do. Because they’ve been there. They overcame. Now, they want to connect and share with you how they did it.

You’ll find exclusive interviews with these business visionaries, plus in-depth explainers and the latest trendspotting research to give you the confidence you need to do things on your own terms. Whether it’s scaling up or getting a fresh concept off the ground, you’ll hear directly from the innovators who see things differently. Because when you’re equipped with this knowledge, you become a leader for change. You set the trends. Every decision you make feels more decisive. And you do things that have never been done before.

 

What’s your bottom line?

 

Who we are

The Bottom Line is a publication by Square, which has supported free-thinking entrepreneurs for over a decade. Powered by an award-winning team of writers, editors, producers, designers, marketers, and business experts, we believe that anyone should be able to participate and thrive in the economy.

Mallory A. Russell

Mallory A. Russell

Head of Content Marketing

Cindy Lewis

Cindy Lewis

Global Head of Content Strategy

Kira Deutch

Kira Deutch

Content Strategist, Growth

Deborah Findling

Deborah Findling

Executive Managing Editor

Mackenzie Born

Mackenzie Born

Editor, Commerce

Maya Rollings

Maya Rollings

Editor, Customer Experience

Eric Rosenberg

Eric Rosenberg

Consultant

Finance

Kaitlin Keefer

Kaitlin Keefer

Content Marketing Strategist

Sydney Cohen

Sydney Cohen

Content Strategist

Mary Hohn

Mary Hohn

Writer

Business Owners

Bana Jobe

Bana Jobe

Contributor

Meredith Galante

Meredith Galante

Contributor

Pamela DeLoatch

Pamela DeLoatch

Writer

B2B Technology

Tiffany Walden

Tiffany Walden

Contributor

Felipe Chacon

Felipe Chacon

Economist

Samantha Stone

Samantha Stone

Writer

Business strategy

Sharon Hurley Hall

Sharon Hurley Hall

Writer

B2B, SaaS marketing

Aja Evans

Aja Evans

Licensed Mental Health Counselor

Stephanie Vozza

Stephanie Vozza

Writer

Small business, retail

Emily Toone

Emily Toone

Content Manager, AU

Emily Toone

Emily Toone

Content Manager, AU

Beth Barrett

Beth Barrett

Globalisation Specialist

Jay Ooi

Jay Ooi

Social Media Manager, AU

Erin Rooney

Erin Rooney

Events & Partnerships Manager, AU

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