Square Online

The online store that’s made to order.

Make every aspect of eCommerce easier for you and your customers.

Square Online accepts and manages orders, both online and in-store from and mobile showroom to stockroom, for today and tomorrow.

New website themes give your design a head start.

Whatever your brand, whatever your business, there’s a theme waiting for you.

Explore themes

Customer data

Track customer data like sales history, loyalty points, gift cards, and more—for both online and in-store channels—in one central directory. Integrate that data with Square Marketing and Square Loyalty to drive repeat business.



Manage online orders from all your locations on a single website.


Sync items and more

Sync online and in-store inventory, items, and orders so you’re never oversold. Learn more about Square for Retail.


Staff management

Give select employees admin access to your online store with team-based permissions.


Sync all sides of
your business.

Seamless integration between Square Online and any Square POS means you can efficiently manage online and in-store sales from a single unified system.

“Extending our retail business to online sales was quick and easy since Square Online seamlessly integrates with our in-store inventory.”

Alvin Haruthunian, Operations Manager


Square helped Hi-Lo Liquors offer delivery and curbside pickup, which now makes up 40% of their business.

Square products: Square for Retail • Square Online • Square Marketing • Square Payroll

Deliver an unparalleled online shopping experience.

Personalize and drive more sales

Let customers create accounts to track orders and save payment info. Show personalized recommendations to returning customers to encourage purchases.

Offer an app-like shopping experience

Customers can quickly access your online store from mobile—just like an app. Mobile-first design makes it easy to scroll, shop, and pay on a phone’s browser.

Point customers to specific products

Use special components to highlight new products, top sellers, sale items, or related items to help drive shoppers to the precise inventory you want to move.

Plan and hype sales events in advance

Schedule product drops, discounts, and flash sales to launch automatically. Add banners and pop up alerts to build excitement as the drop date gets closer.


Businesses saw a 97% increase in sales with Square Online.

Launch a mobile-ready site in just minutes.

Explore site styles →

Build, style, and launch—fast

Choose from a variety of tools to automate creating your item catalog and launching your online store.

Save on shipping, in-store pickup, and delivery.


Offer customers best in class shipping discounts. Create and print shipping labels right from your Square dashboard. A real-time shipping rate calculator ensures you’re always charging the right amount.

Free in-store pickup

With free in-store pickup, you can give your local customers the flexibility to conveniently pick up online orders in-person at your store’s location.

Local delivery

Provide the convenience of professional third-party local delivery and pay no commissions. Or offer delivery by your own staff.

So many ways to pay

Payment methods

Accept Square Pay, Apple Pay, Cash App Pay, and Google Pay for faster checkout.

Offer buy now, pay later with Afterpay

Square Online comes with Afterpay built in. Let your customers pay in four interest-free installments, while you get paid in full right away.

Reach more customers, make more sales.

Take orders on social

Integrate with Shopping on Instagram, Facebook Shops, and Google Product Listings to let customers shop from wherever they are online.

Start for free, upgrade at any time.

All paid plans come with a free custom domain—that’s a $19.95 value.

Free plan


Includes every feature you need to start selling online.


Unlock advanced features for growing your business.


2.9% + 30¢

Pay only when you make a sale. Square processing fee is just 2.9% + 30¢ per online transaction. Discounted processing available on the paid Premium plan.

Fashion boutiques Gift shops Nurseries Toy stores Pet shops Outdoor outfitters Antique book sellers New age art galleries Wine merchants Music shops Memorabilia vendors Vintage record stores

  • How do I start my online store for free?

    Here’s a quick step-by-step overview on what you need to do. First, start by creating a free Square account. With a Square Online free plan, you can immediately start using our website builder to get your online store built right away. Use our easy-to-use online store builder to design a professional-looking eCommerce website for your business. Choose between a single ordering page or a multi-page eCommerce website and then customize your order fulfillment methods. Now you’re ready to add your products or automatically sync them from your Square point-of-sale system and start selling. No monthly fees or startup costs, just pay a processing fee when you make a sale.

  • How can I use Square Online for my retail store?

    Using our powerful store builder, you can go from setup to selling on your online store in no time. With our eCommerce website builder, you can create a professional new website—no coding experience necessary. Customize elements like colors, fonts, image shape, and more to match your brand and style. List unlimited products, add multiple photos, product descriptions, and size variations. Our built-in shipping tools will help you set up your rates, print shipping labels, and more.

    Not ready for a full online store? No worries—our Instagram integration lets you import your Instagram feed to create a single shopping page. Just tag your items and you’ll be selling from your own online store in minutes.

    With Square Online and a Square POS, your brick-and-mortar store and online store stay in sync. You can automatically import your items into your online store. Then, all your orders, inventory, and customer information will automatically sync. Manage both sides of your business, your online store and your physical store, all in one place.

  • Can I use my online store to sell on social media?

    Yes. You get access to a number of built-in integrations to connect your online store with popular social media sites. Drive new customers to your online shopping site when you integrate Square Online with Instagram, and Facebook Shops. You can also take Instagram posts from your feed Instagram and turn them into a single-page eCommerce website with a user-friendly checkout and payment gateway from Square. With Square Marketing’s easy-to-customize templates, you can create custom email campaigns. And with our social media integration, post your campaign on Facebook at the same time you send your emails. Learn more about social media integrations.


Introducing new website themes.

Express your brand’s unique vibe with a bold and versatile website theme.

online-store themes pop up image