Square Go

The marketplace app from Square Appointments

Square Go connects with Square Appointments seamlessly so clients can discover, book, and rebook with you–all you need to do is customize your profile.

Existing Square Appointments seller?

Customize your profile

New to Square Appointments? Get Started

Why Square Go?

Get discovered.

With a free marketplace profile, Square Go helps attract clients looking for your services.

Get booked.

Square Go works seamlessly with Square Appointments so you get more bookings with your same calendar.

Get rebooked.

Turn clients into regulars. Retain clients with easier appointment management and rebooking.

How Square Go works with Square Appointments





Free profile

All eligible businesses on Square Appointments get a profile on the Square Go app.

Simple setup

If you have online booking turned on, your profile is already live–all you have to do is add photos.

Syncs automatically

Bookings made from Square Go sync to Square Appointments–it’s still the only app you need to manage bookings and payments.

“Having this added feature has given us more opportunities to fill our books and make booking services easier and more convenient for guests. They love having this extra tool.”

– Kristy Flores, owner and founder, Florish Lash and Nail Studio

38% higher

rebook rates

21% lower

no-show rates



beauty and personal care professionals


clients looking for new services monthly


Get set up on Square Go.

Make sure your profile is ready to be seen

Step two

Review and update your automatically generated profile in our easy Profile Manager.

Step three

Add photos of your staff, services, and salon.

Existing Square Appointments seller?

New to Square Appointments?

Top features

Free marketplace profile

Customer search by location and beauty service

Customer rebooking in seconds

Verified customer ratings and reviews

Experience it yourself.

Download the Square Go app to see exactly what clients see when they book, manage, and rebook self-care services with local businesses like yours.


*Square Go clients have 38% higher rebook rates than non-Square Go clients, based on rebooking rates between March 2023 to June 2023.