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Square Online for Services FAQ

Review answers to frequently asked questions about Square Online if you own a service-based business of any size.

Use Square Online as a Service-based Business

Is Square Online a good tool for my service-based business?

Yes. Square Online is a great tool for showcasing your services online. Customers can learn more about what you offer, and place a service request or book right on your website.

You can also use Square Online if you use Square Appointments for online bookings. Learn more about adding an online booking page to Square Online.

Can I use Square Online with other Square products?

Yes. With robust features in Square Online, your website can integrate directly or be used with several other Square products. Create a powerful site that takes advantage of Square’s suite of tools and services to streamline everything your business needs. Learn more about how to use Square Online with other Square products.

How can I effectively build a website for my service-based business?

As you navigate the Square Online site editor, you can create pages and navigation, include an online booking page, and check out the site preview to make sure your site is looking great before publishing.

You can also learn more about adding a contact form to your site so customers can reach you to receive custom quotes or book with you. You can then charge your customer using your site or send them a custom invoice using Square Invoices Plus. If you need to embed custom content like third-party booking services, try adding embed code to your website.

Learn more about designing and customizing your Square Online site for more information on all of your site design options. To customize multiple design elements at once, learn more about choosing styles for your Square Online site.

Does Square Online integrate or work with social networks like Facebook and Instagram?

Yes. You can set up your service items with Meta for Business to sell services on social platforms like Facebook and Instagram.

How can I spread the word about my website?

Here are some suggestions to help you grow your website traffic:

  • Spread the word: Tell your customers, family, and friends about your site.
  • Optimize for search engines: Make sure people can find your website or service items when they search online by following our Ultimate SEO Guide.
  • Update regularly: Keep your website content fresh with Square Online blog posts to give visitors a reason to come back.
  • Use your social networks: Post your site to Facebook, Instagram, X (formerly Twitter), Snapchat, TikTok, LinkedIn, or other social networks whenever you update your content.
  • Promote your site: Add a link to your email signature, and include a link to your site when you post to forums or comment on articles.
  • Start an email newsletter: Use newsletter signup pop-ups on your site as a tool to bring visitors back to your website and continue email promotions with email marketing.
  • Get reciprocal links: Swap links with other websites that have a similar audience to drive free, qualified traffic. Join our Seller Community to get connected with other sellers that also use Square Online.

Set Up Your Service-based Business Online

How do I set up my services?

Learn how to add items and categories in Square Online.

You can also learn how to sell non-physical items such as services, and limit availability for non-physical items so that service items are only available for purchase in a desired region.

To highlight certain items on your menu, try using a featured items section for your service items.

Can I set up multiple locations with Square Online?

Yes. When your customers place a service request or book online, they can specify the location if you have more than one. Learn more about managing multiple locations with Square.

Will Square Gift Cards work on Square Online?

Yes. If a customer has a Square Gift Card associated with your business, they’ll be able to apply their balance during the checkout flow.

You can even sell Gift Cards on your Square Online site to keep your customers coming back.

Will customers who place an order through my Square Online site be added to my Customer Directory?

Yes. Customers who place orders on your site will be added to a list in your Customer Directory.

Manage Services, Bookings, and Payments

How do I set up my checkout page?

You can set up the checkout page for your Square Online site from your Square Online Overview page in Settings > Checkout or Shared Settings > Checkout.

Learn more about your checkout options in Square Online.

How do I set up taxes?

You can set up taxes for your website from your Square Online Overview page in Settings > Sales Taxes or Shared Settings > Sales Taxes. Learn more about setting up taxes in Square Online.

Can I view bookings and orders from other Square apps?

Yes. When a customer books or places an order, you’ll receive an in-app notification, and you can accept and update an order’s progress as you prepare and finish the order.

To manage your Square Online orders, go to the Order Manager in your Square POS or online Square Dashboard by navigating to Orders.

You can also use the Square Appointments app to view your bookings, or send invoices for any services with the Square Invoices app.

Why didn’t I receive a notification when my customer booked or placed an order?

Depending on your email provider, notifications will sometimes be filtered to your spam folder. Double check your spam folder and add the following email addresses to your contacts:


If you don’t want all of your online order notifications to go to your Square account email address, you can update your preferences in Square Online to send notifications to as many as three different emails. You can also completely disable notifications if you prefer not to receive any. Learn more about configuring order notification preferences in Square Online.

Why can’t my customers book or place an order if I’ve marked a service item as available?

If your items display as Unavailable or don’t appear at all on your Square Online site, there are a few things to consider that could be the cause. Learn more about troubleshooting non-visible items in Square Online.

Will customers receive my customized digital receipts for online bookings or purchases?

When a customer books or places an order through Square Online, they’ll receive a receipt from the Square Online site only. These can be customized from your Square Online Overview page in Communications > Email & Text Alerts.

Learn more about customizing store emails in Square Online.

You can also send a customer a digital receipt with Square at any time from your Square app or Square Transactions page in Dashboard.