- Blog
How to Stop Your Email from Getting Sent to Spam
Email marketing is an important factor for improving customer retention. Learn how you can avoid email spam filters with our tips to avoid junk mail.
- Blog
The Mindset of a Networked Shopper, Explained
With the rise of social media, shoppers care more than ever about showcasing and vetting purchases online. Here’s how sellers can craft shareable moment
- Blog
The Mindset of an Experiential Shopper, Explained
Experiential shoppers want lasting memories as gifts. From wine tastings to spa days. Here’s what sellers need to know about capturing their attention.
- Blog
5 Loyalty Card Ideas for your Coffee Shop
You can set yourself apart with great beans and superior service, but a coffee loyalty program can convert occasional customers to loyal regulars.
- Blog
How to Create the Perfect Christmas Pop-Up Experience
Christmas pop-ups can be a great way to build a customer base and test products. Here is some Christmas-themed advice for sellers looking to get started.
- Blog
The Mindset of a Christmas Bargain Hunter, Explained
Christmas and the New Year offer some of the best sales of the year, especially for more strategic shoppers. From creating FOMO to gamifying deals, here’s how sellers can prepare.
- Blog
The Mindset of a Christmas Holiday Procrastinator, Explained
For some, last-minute Christmas shopping is inevitable. For procrastinators, convenience and speed make or break a purchase. Here’s how sellers can prepare.
- Blog
Omnichannel vs. Multichannel: What are the Differences
Do you need to learn about the differences between omnichannel and multichannel commerce? Read our guide to improving your customer experience.
- Blog
5 Ways to Attract More Clients to Your Wedding Business
Whether you’re a caterer, florist, photographer or planner, here are some tried and true ways to attract new clients to your wedding business.
- Blog
Voice and Tone: An Integral Part of Your Email Marketing Strategy
Voice and tone determine what you say to customers, and how you say it. Find out how to get both right and boost your brand and email marketing strategy.
- Blog
Why It’s Time to Add a Customer Loyalty Programme
One of the best ways to earn and keep loyal customers is with a customer loyalty programme. Learn the benefits and master the basics here.
- Blog
8 Marketing Tips to Boost Sales this Summer
With the sun shining and school holidays around the corner, here are our top marketing tips for driving sales this summer.
- Blog
10 Steps for How to Start a Podcast
Wondering how to start a podcast? Our quick guide tells you what you’ll need, from equipment and software to hosting and promoting.
- Blog
What Is a Unique Selling Proposition?
Your unique selling proposition is what sets your business apart from competitors. Here are a few tips for developing one.
- Blog
How to Make Money on Pinterest
If you thought Pinterest was just another marketing tool, think again. Here are some ways in which B2B and B2C businesses alike can monetise the platform.
- Blog
5 Effective Ways to Market Promotions
Sales are effective ways to get people into your shop. But you also need promotional marketing to raise awareness. Find out how to market your promotions.
- Blog
5 Tweaks to Make the Most Out of the Summer Season
Try these five small tweaks to increase business during the summer.
- Blog
How to Define and Analyse Your Target Market
To create happy, loyal customers, you need to know who they are. Here’s how to identify your target market.
- Blog
Generate More Sales with These Retail Marketing Strategies
Retail marketing is a crucial concept to understand and will help you drastically increase sales. Here are four strategies to implement when you first open a retail store.
- Blog
5 Ways an eCommerce Website Can Improve Your Business
Most shoppers start the buying process with research online, so you’re missing out on sales if they can’t find your website.
- Blog
Here’s How to Create a Facebook Page for Your Business
Get a head start on creating a Facebook page for your business with these steps.
- Blog
The 6 Key Benefits of Facebook for Business
From a mobile optimised experience to improving brand visibility, here are some benefits of creating a Facebook page for your business
- Blog
How to Create a Retail Pop-Up That Wows
Planning to launch a pop-up shop in the UK? Here’s everything you need to know about how to create a retail pop-up that wows.
- Blog
How to Create the Best Facebook Content Calendar
Whether it’s coming up with new Facebook content ideas or building out a full editorial calendar, these useful tips from Square will elevate Facebook content.
- Blog
The Key to Attracting and Retaining Customers: Experience
Contrary to predictions that reataurants and shops on the highstreet were doomed, the stats show they’re merely undergoing an exciting transformation.
- Blog
Random Acts of Kindness Ideas for Time-Poor Businesses
Random Acts of Kindness Day is coming up on February 17. This is the perfect opportunity to flex some muscle as a customer-focused brand.
- Blog
How to Prevent Drop-Offs at Your Health and Fitness Business
Want to keep clients coming in after the new year rush? Try these strategies.
- Blog
How to Bring in Diners at the Beginning of the Year
Experiencing a slow down at the start of the year? Try these tips to attract customers to your restaurant.
- Blog
Seller Spotlight: douce
The workplace is no longer fixed, with opportunities to provide services wherever you are. We talk to mobile salon and Square seller, douce, about running a business on the road.
- Blog
Email Cadence 101: When and How Often You Should Send Email
Working out when and how often you should send email doesn’t have to be a headache, you can enjoy it too. Find out how.
- Blog
How to (and Why You Should) Create an Email Marketing Strategy
Email marketing provides results and we have the numbers to back it up. Plus, find out how to create your email marketing strategy.
- Blog
How to Decide Which Seasonal Products to Stock (and How to Sell Them)
Which seasonal products will be the most successful for your business? Here are some factors to consider, and tips for making sure they sell out.
- Blog
5 Tips for Successful Customer Interactions
It’s one thing to attract new customers, but how can you keep them coming back?
- Blog
Strategies to Build Your Email Marketing Customer List
Well-crafted email lets your customers know what’s going on with your business and what they can look forward to in terms of new products, promotions, and more. Here’s how to get started.
- Blog
How To Create a Christmas Email Marketing Strategy
A strong email marketing strategy is key to attracting customers in the run up to Christmas. Learn how to build your seasonal email strategy with Square.
- Blog
How to Plan a Successful Holiday Marketing Campaign
The holidays will be here before we know it. Here’s how to get the ball rolling with your holiday marketing plan to make the most of the holiday season.
Business Resource Centre