Town Square

Employee Handbooks - How to Write One and What to Include

Creating an employee manual helps employees know your company’s rules, policies, expectations, and potentially avoid lawsuits. Here’s what to include.

Hire, Train and Retain With Chris Appleton

Important Calendar Dates for Businesses 2024/25

Keep track of all the important business dates and key tax deadlines for the current tax year with our handy guide.

5 Loyalty Card Ideas for your Coffee Shop

You can set yourself apart with great beans and superior service, but a coffee loyalty program can convert occasional customers to loyal regulars.

Grow Your Brand With Chris Appleton

As one of the most sought-after celebrity stylists, Chris Appleton shares how he’s built a personal brand that can scale beyond.

Create A-List Client Experiences With Chris Appleton

Chris Appleton and Sofie Pavitt have mastered the art of making deep, lasting connections with their clients. Here are their secrets for a celebrity treatment.

Diversify Revenue With Chris Appleton

See how Chris Appleton, Sofie Pavitt, and Nikki Ally Rae think outside the calendar to create new revenue opportunities and diversify revenue streams.

Using an Expense Tracker to Form Good Financial Habits

If you’re a business owner just starting out, getting the basics of your business going and starting to separate your business from personal finances, using an expense tracker can help you see how your spending is tracking against your budget.

How Square Enabled Gordon’s Wine Bar To Save £10,000 & Improve Customer Service

We talked to the administrator of London’s oldest wine bar about how Square helped them better integrate their systems, improve service and save a small fortune.

How to Start a Restaurant

What started as a love for food has grown into a dream of starting a restaurant. This guide explains everything you need to know as a new restaurant owner.

How Square Helps Pavilion Save Time and Serve More Customers

Pavilion cafes are picturesque havens of great coffee & food. Its creative director shares the Pavilion team’s Square journey with us.

Create and Use a Balance Sheet for Your Business

We’ve partnered with our friends at Bench to bring you a balance sheet template to help you see a more holistic picture of your companies’ finances and better predict what’s ahead for your business.

Menu Item Cost Calculation Tool

Every menu item requires different ingredients and preparation steps, and successful restaurant owners know their costs and profit margins so they can operate confidently in a restaurant where every sale could generate profit.

How Square Helped Broken Eggs Transform Their Customer Service and Save Valuable Admin Time

Discover how Broken Eggs saved three hours of admin time with Square and find out about the features that transformed their restaurant operations

The 6 Key Benefits of Facebook for Business

From a mobile optimised experience to improving brand visibility, here are some benefits of creating a Facebook page for your business

How Grounded Manchester Saw a 23% Increase in Sales With Help From Community, Tap to Pay

Community-first, specialty coffee, ice cream, and baked goods purveyor Grounded Manchester leverages Tap to Pay on iPhone to increase sales.

What is Dropshipping? A Guide to Order Fulfilment

Drop shipping is a popular inventory method online businesses are implementing. Learn about how drop shipping works and decide if it’s right for your business.

Tell-Tale Signs You're Ready to Expand Your Business

Remember, it’s important to plan for growth as carefully as you did when launching your company — early profitability isn’t a green light for reckless expansion. Here’s how to determine if you’re ready for the next step.

Catering Pricing Strategies: Building Value in Every Bite

Not sure how to price your offering? Want to deliver great value while still being profitable? Take a look at our guide to catering pricing.

How Perky Blenders Saved One Day a Week of Admin Time with Square

Find out how Square is helping Perky Blenders to save time, manage their five coffee shops and scale their business through franchising.

How to Accept Apple Pay with Square

Getting Apple Pay for your business is easy. But first you need to learn how to accept Apple Pay at your small business. Here’s everything you need to know.

Mikkeller Competition Official Rules

What is Direct Marketing in the UK? Definition and Examples

Ready to get personal with your target audience? We explore how brands can engage with prospective customers directly through the art of direct marketing.

10 Benefits of Business Insurance

In this business insurance guide, we will explore 10 key benefits of business insurance and how to ensure that your business has the right cover for its needs.

How Digitalisation Can Benefit Your Business

We look at how digitalisation of business operations can help SMEs unlock their full potential and combat the “digital drag”.

How Square Helped Honey & Co. Expand and Refine Operations

We talk to front-of-house managers about how Square has helped this Middle Eastern restaurant improve efficiency across five locations.

How Square Helped a Chic Manchester Restaurant Get Faster and Fairer in its Operations

We talk to Kitten’s associate creative director Rosie Bell about how Square has helped this chic sushi restaurant in the heart of Manchester to thrive.

How Square Helped CuppaPug Increase its Transactions By 40%

We look at how Square’s seamless integration helped pug-loving themed cafe CuppaPug to simplify their operations and boost their transactions by 40%.

Tipping points: a Hospitality Industry Guide to the Tipping Act 2023

The Tipping Act 2023 will change the way businesses handle employer-received tips. We look at what this new legislation may mean for your business.

Multichannel Inventory Management: What It Is and How to Do It

Multichannel inventory management is the process of tracking inventory that is sold and stored across multiple channels. Here’s what to know and how to start.

Is Your Device Enabled for Tap to Pay on Android?

Find out how to set up and enable tap to pay on Android with Square, here. Providing multiple payment solutions for your business.

How This Pub Experienced up to 20% Customer Growth Using Square and OpenTable in 5 Months

Square and OpenTable help a rural English pub attract up to 20% more customers in just five months. Find out how they did it and how you can too, here.

CuppaPug Competition Official Rules

How Mikkeller Brewed Its Way to Growth With Square

See how Square helped Mikkeller brewpub open and manage three new locations using Square’s powerful suite of business tools.

Guide To Making Your Restaurant’s Seasonal Menu

Seasonal menu trends happen all year-round. Tweaking your offerings accordingly doesn’t just help you appeal to guests’ cravings, but it can also be cost-efficient and help your sales.

How Putt in the Park Makes Data-Driven Decisions To Optimise Kitchen Staffing by up to 20%