Beauty entrepreneurs are always innovating, from new styles and treatments to building their audiences and growing their community footprints. No matter the type of beauty business you run, clients’ reliance on their trusted beauty pros isn’t going anywhere.
“I would argue that if you have a sharp price and you know your customer demographic, that beauty is recession-proof,” said Sofie Pavitt, founder of Sofie Pavitt Skincare Studio and Sofie Pavitt Face. “Even in really rough financial times, people will always want to feel good about themselves.”
Keeping up with evolving consumer needs for every part of the experience, from marketing to payments, can make the difference between a full appointment book and a row of empty stations.
The 2025 Square Future of Beauty report goes all in to provide in-depth insights and actionable strategies on how you can scale your business and build client trust.
Inside the Future of Beauty report you’ll find:
- How beauty leaders plan to expand and diversify their businesses over the next year
- The impact that social media marketing and direct communication strategies can have on how you connect with your core customers
- How loyalty programmes are reinventing beauty client retention – and why your clients will like it
- Best practices that beauty entrepreneurs use to hire and train staff
