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The Best Feedback Comes Straight from Your Customers

Sometimes the best feedback—good or bad—comes straight from your customers. Whether it’s related to your product or service, an impartial judge can help you improve or change what you’re doing. And as we know, happy customers mean more sales. Thankfully, Square Feedback, a free feature included with Square Point of Sale, lets customers comment about their experience direct from their digital receipt, and tell you if they’d like to hear a response or not.

Customer reviews on social media or sites like Product Review or WOMO can be your best or worst friend. If it’s positive, it’s great to get it out there. But if it’s negative, it’s best to keep the conversation out of the public eye. Square Feedback allows you to have a one-to-one dialogue with your customers directly from your Square Dashboard, which means issues can be resolved personally, privately and quickly. “I love that feedback encourages dialogue between customers and my business post-transaction” says Lachlan from local Square seller Clement Coffee.

Not all feedback needs to be negative though. You can also put Square Feedback to work by using customer perspectives to adjust your product line or fine-tune your services. Being able to see where you’re succeeding and where you need to focus more energy helps you invest your valuable time wisely — right where your business will benefit most.

As Warren from So & So Cafe tells us, “We’re hosting a guest, not simply serving a customer.” Square Feedback is just one of the many ways that Square helps you streamline your business so you can focus on what really matters — keeping those guests happy.

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