Willem Avé

Willem Avé

Head of Product at Square
Willem Avé directs the strategy and execution behind the company’s software ecosystem. Before this role he led the Square Point of Sale and Platform Product Org. Willem joined Square in 2014 when it acquired BookFresh, the online scheduling startup he co-founded and served as CTO, and has spent the past decade translating deep technical expertise into seller-centric product innovation.
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