New Square Report Reveals Efficiency of Omnichannel Operations

Today, Square released the findings of its Omnichannel Commerce Report, uncovering how sellers are building out their omnichannel operations to better engage with customers. The report details how tools like Square Loyalty, Square Marketing, and Square Online Checkout are further enabling merchants to connect with customers across multiple channels to create repeat buyers and drive revenue. Saumil Mehta, General Manager of Customers shares his unique insights, along with first-hand seller anecdotes.

Some key findings from the report include:

• Customers who enroll in a Square Loyalty rewards program are twice as likely to be repeat customers and on average spend 37% more.
• Marketing members that open a coupon spend almost 60% more than those not enrolled in the marketing program.
• Consumers are increasingly turning to social media to shop. In order, Facebook, Instagram, and Google were the top three sites consumers shopped through.

The full report can be found here.