Square Marketing Pricing
Square Email Marketing and Customer Engagement subscriptions are based on the number of subscribed customers (the customers you could reach via email) in your Customer Directory.
Email Marketing Pricing
Square Email Marketing offers a 30-day free trial. After your first 30 days, your monthly cost is based on your number of subscribed customer contacts. You can see how many you have any time from your Square Customer Directory.
Subscribed customers:
Customers must have a public email address in your Square Customer Directory (i.e., the email address was actually entered into the customer’s profile) that has not bounced or been manually unsubscribed.
Customers with a private email address (i.e., not visible) who have made one or more payments in the last 12 months with your business.
Square keeps track of your subscribed customers in your Customer Directory. At any time you can visit your Customer Directory to see how many subscribed customers you have.
If you have a small number of customers or only need to send an occasional email, you may opt to pay $0.10 for each marketing email you send.
Learn more about pricing tiers for Email Marketing.
| Number of Subscribed Customers | Monthly Cost |
|---|---|
| Up to 500 | $15 |
| 501 - 1,000 | $30 |
| 1,001 - 2,000 | $40 |
| 2,001+ | See more pricing options |
Text Message Marketing Pricing
Square Text Message Marketing offers a 30-day free trial. After your first 30 days, there is a $10 monthly subscription fee, plus a cost based on how many texts you send that month. Your total cost could change from one month to the next, depending on the number of texts you send.
Learn more about pricing tiers for Text Message Marketing.
Example Marketing Pricing
Square Email Marketing and Text Message Marketing subscriptions are both billed separately. For example, if you have 600 subscribed customers for email marketing and sent 3,000 messages in a calendar month, the total amount you will pay is $100 per month.
This amount includes $30 (501–1,000 emails) + $10 (text message monthly fee) + $60 (1,001-5,000 text messages) = $100 per month.
Managing Your Subscribed Customers
To manage the number of subscribed customers in your customer directory:
Go to your Customer Directory on your online Square Dashboard.
Click Resolve Duplicates to fix any duplicate contacts that may exist.
Review your directory for any old, empty or unused customer records, and delete them.