Square Marketing Pricing

Square Marketing and Customer Engagement subscriptions are based on the number of reachable customers (the customers you could reach via email) in your Customer Directory. Pricing is based on the following tiers:

Number of Reachable Customers Monthly Cost
Up to 500 $15
501 - 1,000 $25
1001 - 2,000 $35
2001 - 4,000 $45
4001 - 9,000 $75
9,001 - 15,000 $125
15,001 - 30,000 $200
Greater than 30,000 Contact Us

Reachable customers include:

  • Any customers you have imported or added to the directory that have an email address
  • Customers who’ve visited you at least once within the last 12 months, AND
    • Paid with a credit or debit card
    • Elected to receive a digital receipt via email

Square automatically keeps track of your Reachable customers in your Customer Directory. At any time you can visit the Directory to see how many reachable customers you have.

If you have a small number of customers, or only need to send an occasional email, you may opt to pay $0.10 for each marketing email you wish to send.

Managing Your Reachable Customers

To manage the number of reachable customers in your directory, you can do the following:

  1. Visit your Customer Directory and first fix any duplicate contacts that may exist by clicking Resolve Duplicates.

  2. Configure the Reachable definition to customers who visit either once, or twice, within a 12-month period. To do this, click “Reachable” group in the left navigation, then Action > Edit.

  3. Review your directory for any old, empty or unused customer records, and delete them.

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