Getting Your Business Listed on Google: Why it’s so Important
When’s the last time you started an internet search and didn’t turn to Google? Whether you’re looking for the perfect necklace, booking a holiday or sussing out mortgage rates, Google is the internet’s entrance for many of us. So imagine if the perfect necklace was on your website and your website wasn’t showing up on Google? Customers will be denied entry to your site simply because the vast majority of us don’t think to find alternative access. The answer? Get your website on Google!
You don’t need a big site or a huge customer base to get listed on Google. In fact, even a modest but functional and always stylish site built with Wix or Weebly are just as eligible for the hallowed pages of Google. So what are you waiting for? Here’s our guide on getting your business listed on Google.
Step one: Get a Gmail account
This will be your control hub for all the Google accounts you are about to set up. Even if you already have a Gmail account, consider making another one purely for business correspondence; you don’t want your important email about your website traffic being mixed up with a message from mum!
Step 2: Let Google know you want in
Google isn’t going to come to you, so you need to let them know you have a business that you would like to see listed. Google Business gives you everything you need to get started, resulting in your business having one of those nifty profiles where customers can view your opening times, busiest times and contact information. That also means your business will be listed on Google maps. The key stage here for Google is to ‘verify my business’ aka. let Google know your business is legit.
Once this step is complete, you’ll be officially known to Google!
Step 3: Get on Google+
Google+ may not have won the war of being everyone’s personal social media site of choice, but for businesses, it’s a winner. Your Google+ account is how you can control your business’ identity as displayed by Google. Aside from signing up and filling in all the accurate information, you don’t need to do anything else. Your main social media outreach can still all be done over on Facebook and Instagram.
Step 4: Keep your information up to date
Mighty as Google is, it’s not a mind-reader! If you make meaningful changes to your business, like adding a new location, altering your opening times or contact details, you need to make sure your Google My Business account is also up to date. Another important way of keeping your info completely accurate is nipping any duplicate accounts in the bud. A duplicate is usually an account that keeps displaying your old information, which is commonly the case when you move location. There are several steps to updating duplicate accounts so they all point to your current one, and you should be sure to do this if you do ever make major changes, as you can lose vital traffic this way.
Step 5: YouTube
This isn’t a mandatory option, but if your business is likely to benefit from being discovered via YouTube, e.g. a handmade clothing company with videos showing the making process, or even a freelance masseuse sharing expert tips, then you should definitely consider getting up and running on YouTube. You can sign up using your business Gmail account, and once your channel is up, it will automatically appear on your Google My Business page. Simple.