With the UK economy showing signs of recovery throughout 2021 as lockdowns lifted and optimism of a way out of COVID increased, it’s an exciting time for new businesses. There are a number of new emerging trends that look particularly inviting. We’ve taken a look at some of the most attractive small business ideas for 2022, from beauty to web development.
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Climate change and sustainability are only going to continue to gain momentum as ethically minded consumers try to do their bit for carbon neutrality. Similarly the popularity of online shopping has been on an upward trend for years as the internet has taken on such a central part in our lives. Combine the two and you’re in a growth area for business in 2022.
Vintage and second-hand fashion is huge right now. Many people hand curate apparel collections and sell them online as-is, or as unique altered pieces. Thrifted home decor is also a continuing trend of 2021.
Over the past year, many larger jewellery and gift-giving chains shut due to restrictions. Some market giants like Monsoon, Debenhams, and John Lewis even began to close stores completely or fell into liquidation due to high street market uncertainty. So, now may be the best time to refine your craft and stand out as a professional independent business, as support for small businesses continues to rise.
With facemasks now chosen to be worn by many, even post-COVID, this sector has permanently set up shop in the eCommerce sphere. Masks made from recycled material continue to trend for small businesses. In fact, small business and craft site Etsy helped to sell $346 million worth of homemade face masks in Q2 2020. Maybe it’s time to start creating some unique designs.
Biodegradable and reusable products
Over the past few years, people have become more aware of our planet’s health. Because of this ‘trend’, biodegradable phone cases, personalised tote bags, reusable face wipes, and beeswax food accessories have all shared the recent spotlight.
Your imagination really is the limit here, with the possibilities for sustainable and biodegradable products growing every day, making this one of the best small business ideas for 2022.
Gender-Neutral and Sustainable Beauty
There’s been a huge drive in the popularity of the beauty industry lately, especially surrounding gender-neutral and sustainable products. For example, more men are buying and using beauty products than ever, with the market value expected to rise to $166 billion in 2022.
Gender-neutral and planet-friendly products are taking the charge, with these positive trends likely to continue as societal awareness evolves.
The beauty industry isn’t all about makeup, though more men are starting to use products such as BB creams and foundations. In fact, men’s skin care set sales have [jumped by around 30%]https://www.voguebusiness.com/beauty/how-to-prepare-for-a-mens-beauty-boom) in the last year alone, according to research group NPD. However, the general male self-care market has grown exponentially over the past few years, with grooming and shaving kits and subscriptions taking a top place in the market.
Alongside our new hyper-awareness of environmental health, there has been a big push for the adoption of ‘clean beauty’ in the cosmetics industry. Put simply, ‘clean beauty’ includes non-toxic, sustainable, vegan, and eco-friendly products. Independent businesses have the upper hand here, and are able to be flexible and offer sustainable, friendly products in sectors where big brands may not be able to adapt so effectively.
Flexible pop-up kitchens really came into their own during the height of the COVID pandemic. With restaurants unable to fully open, ghost kitchens and food trucks were able to bring the food to their customers. These small business ideas are perfect for 2022 and the post-COVID era.
Take advantage of the fact that people may no longer be as confident in visiting in-house restaurants - or those who have simply become accustomed to the new normal of immediacy and convenience.
Food trucks are able to cater to events of all types and sizes, indoors and out. Being compact, adaptable, and mobile, means you can bring your products direct to your customers.
Ghost kitchens were very popular during the pandemic and continue to thrive today. These pop-up kitchens act as solely online takeaways, so you don’t have to worry about the implications of in-house dining. It is a trend that is here to stay, after people began to appreciate the convenience of having their favourite food whenever and wherever they like.
If your skill set lies in that of the digital world, then why not capitalise on the very movement you’re participating in? With a surge of new businesses entering the ring, these start-ups are going to need a little help, well, starting up. As a B2B business owner, you can provide personalised, tailored services that larger agencies perhaps cannot.
COVID shook up the world of employment, meaning many people began to consider what the average working day should look like. As you can run these ventures on your own time, in your own home, they make for great low cost business ideas in 2022.
Many of these B2B services will work hand in hand with each other when building a brand. However, if someone is looking to launch or relaunch their business, one of the first things they should consider is visuals and aesthetic. Small businesses need to be unique and eye-catching.
Social media management
The presence and power of social media in marketing has grown exponentially. Now is the prime time for businesses of all sizes to take advantage and unlock the power of proper social media management.
Many businesses are now recognising the need to hire either freelance or in-house social media managers to manage their multiple channels – in a sector and role that didn’t exist even a decade ago. As an example, the sudden awareness of the market was illustrated in 2020, after social media ad spend jumped by 14% in comparison to 2019.
Consequently, your social skills are golden as every business enters the fight for social engagement.
As more businesses start to move online, brands need to make sure they have an online presence and it is optimised to compete. Web development is a vital tool in any business’s arsenal, as the majority of sales are led and made through online stores. If their site is slow, not very well optimised, and doesn’t harbour a seamless customer journey, sales fall flat, and businesses lose profit.
The business checklist that will make your idea into a reality
While it sounds simple, starting a business on your own can be a tough grind that requires patience. Before you get going, here are a few things that you need to have in order. Adequate industry training: In order to enter any industry successfully, it’s important to have extensive knowledge about the business and master the skills needed to be efficient.
A well-thought-out business plan: Your business plan will be the framework of your idea and the more time you put into creating a business plan, the better off you’ll be. Make sure to detail out all components including an executive summary, business description, market analysis, competitive analysis, product plan, business operations, employee and training summary and financial strategy. These will help you create well-defined goals and actionable steps for your business.
Entrepreneurial drive: Not every industry expert is suited to be a business owner. The drive and motivation you need to go your own way aren’t often taught. Time management skills, organisation and problem resolution are notable entrepreneurial traits that you should master before starting your own business, and successful entrepreneurs often form habits that help them become successful in their endeavours.
Powerful tools and business solutions: Trying many of these business ideas in 2021 can involve relatively low investment. Without bricks and mortar, the main things you need to consider are invoicing software and a card reader for accepting payments. And although you can do very well without a physical store, you will likely need an online store.
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