How will the future of food and dining change?
People care deeply about food and restaurants are helping them take that passion even further. Restaurant owners are engaging with customers in new ways, from hosting online cooking classes and virtual tastings to offering subscriptions and memberships. And 95% plan to do more community engagement initiatives this year to make that connection even stronger.
It used to be that experiencing the joy of eating from a restaurant meant ordering and dining in person. Today restaurants are taking a different approach to ensure that no matter where customers are, or what their comfort level is with in-person dining, they can still experience great cuisine. Diners are on the same page, with 78% of customers saying that they prefer to order through online kiosks rather than staff (for at least some types of restaurants), and 70% saying they choose digital menus over physical ones at least some of the time.
Restaurants are also shifting away from the idea of exclusivity. Where it was once the norm in cities to wait months for a reservation or to line up around the block for brunch, restaurants of the future are providing more options, such as takeout, ordering ahead and prepackaged meal kits, to make room for everyone.