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Consumers Want Email from Brands — Here’s How to Do It Well

New research found that consumers like to get email offers from brands over direct mail, mobile apps, and social media.

10 Ways to Expand Revenue Streams at Festivals

For small and large festivals alike, incorporating some of these additional revenue streams offers up a whole lot of opportunity for greater profit yields and, as a result, you can see your festival grow to a major annual event.

The Importance of Starting an Online Store in 2023

Customers have embraced online shopping, and starting an online store is increasingly important for a business’s success. If you’re looking to capitalize on this trend here’s everything to know.

How to Choose the Right Online Store Platform for Your Business

What’s one of the first decisions you make once you’re ready to make the move online? Choosing a web platform.

10 eCommerce Holiday Planning Tips: How to Prepare Your Online Store for Holiday Sales

Unwrap 10 eCommerce holiday planning tips to boost your online sales and get ready for this holiday season. Get more business tips with Square.

10 Scientifically Proven Ways to Motivate Employees

Discover ten scientifically proven ways to motivate employees, including creating the right environment to offering employee rewards. Learn more tips here.

How to Sell on TikTok in 2023: 5 Tips for Success

TikTok is a smart place for your business to be and can help open the door to a new and younger customer base. Here are five tips for success when selling on TikTok.

Five Ways to Find New Customers

Business development — identifying new customer bases and building relationships — should be a top priority for growth.

How to Attract Customers with Your Online Directory Listings

Booking platform and business directory listings are an important element of your digital presence.

How to Sell Products Online with eCommerce Marketing

It’s not enough to create strong products if your target audience cannot find them. To turn a profit quickly, you need an eCommerce website that looks fantastic, functions seamlessly, and attracts as many customers as possible.

How to Use Instagram Shoppable Posts to Sell on Social Media

With Instagram shoppable posts, you can sell products directly from shoppers’ feeds. Users can browse, buy, and check out without leaving the app. Here’s how to get started.

Three Canadian Coffee Entrepreneurs on What Helps their Businesses Thrive

Here, three Canadian Square sellers and coffee entrepreneurs share what helps their businesses thrive.

How Square Stand Can Help Your Business Grow

When you think about ways to strengthen your business and grow revenue, you might tinker with your product offerings or revise your marketing strategy. But what about upgrading your hardware?

How to Promote BNPL (Buy Now, Pay Later)

BNPL (Buy Now, Pay Later) makes it easy for merchants to offer credit to customers who don’t have credit cards. Offering BNPL can boost your business’ growth.

How to Open a Pop-Up Shop

Pop-up shops can help take a business to the next level, no matter how big or small. Here’s how to start and open a pop-up shop today.

How the Right Return Policy Can Give You a Leg Up on the Competition

Companies want to be known for the great style, quality and value that their products provide. But even exceptional items need to be returned sometimes.

How to Use Conversational Commerce in Your Marketing

These five strategies will help you implement conversational commerce tools into your marketing and business plan.

5 Cost-Effective Ways to Market Your Business on a Shoestring Budget

Here are 5 cost-effective ways to market your business on a shoestring budget.

3 Reasons You Should Set Up an eCommerce Store

The idea of opening an online store may be an intimidating prospect for some small business owners, but there’s a strong case to be made for giving it a try. Here are 3 reasons why you should consider opening an eCommerce store.

How Peterborough's Plant Goals is growing with Square Loans

Here, we speak with Désirée about how Instagram inspired her shop’s name, the supportive nature of the small business community in Peterborough, and how Square is helping her to achieve her Plant Goals.

The Essential Restaurant Equipment Checklist

Thinking of opening a new restaurant? Check out this essential restaurant equipment buying guide for a full-service restaurant.

How to Develop the Right Growth Strategy for Your Business

Learn how to develop the right growth strategy for your small business with Square. Develop your marketing strategy for expansion across new markets today.

6 Essential Marketing Tactics to Employ in 2022

Get your marketing strategy ready for 2022. Check out our essential marketing tactics for your small business, from social media to customer experience.

How Tite Frette focuses on customer experience to shine a spotlight on Quebec’s unique microbrews

Here, we speak to Tite Frette’s president and co-founder about the “Tite Frette Experience,” the uniqueness of made-in-Quebec alcoholic beverages, and the decision to become a franchise.

How CHAR Restaurant Group is helping to establish Calgary, Alberta as a thriving culinary destination

Here, we speak to Connie and John about what inspired their interest in cooking, Calgary’s food scene, their background in butchery, how Square has helped them grow their businesses, and the future of CHAR.

How to Set Up a Loyalty Program that Works

Looking to keep your customers coming back for more?

Square launches On-Demand Delivery in Canada

Square has partnered exclusively with DoorDash to offer you food and beverage delivery services — including alcohol in eligible provinces — at launch.

How to Grow Your Personal Training Business

Here are some tips and tools for standing out across platforms, increasing your reach, and booking new fitness clients.

The Future of Omnichannel

If you’re looking to keep tabs on consumers’ changing habits, learn what’s next in eCommerce, and see what the future holds for omnichannel retail, this post is for you.

What is Drop Shipping and How Does it Work?

Drop shipping is a popular inventory method for online businesses. Learn everything about what drop shipping is and how it can work for your business.

Marketing Ideas for Beauty Businesses

If you run a business in the beauty industry, you know how important it is to stay in touch with clients and attract new ones. Read on for some email marketing tactics that can be especially effective for beauty businesses that need a marketing makeover.

Customer Engagement: Three Steps to a Strong Ecosystem

There are great opportunities from overhauling the way you engage with your customers throughout the entire customer lifecycle. An ecosystem of connected tools and intuitive programs gives you that.

5 Email Marketing Best Practices

Targeted email marketing is an extremely effective way to reach customers and drive sales. Here are the top 5 email marketing tips and tricks by Square.

How Kensington Brewing Co. leaned into aesthetics and customer experience to navigate the challenges of COVID-19

Here we speak to Michael Gurr, President of Kensington Brewing Co., about pivoting during the pandemic, the evolution of craft beer, and being a part of the Kensington Market community.

How to Become an Online Seller

eCommerce is today’s normal. We’ve put together some tips for you to transition from brick-and-mortar to an online storefront.

What to Know Before Becoming a Large Seller

It’s important to learn all about how to start selling things online. To make your growing business sustainable, becoming a large seller requires careful and thoughtful planning and precision.