Get your loyalty program up and running in minutes

Drive repeat sales with a customer rewards program that integrates seamlessly with all sides of your business.

Customise quickly

Choose whether customers earn points by visits, amount spent or items and categories purchased to help you reach specific business goals.

Enrol easily

Customers can sign up at your point of sale, through your Square Online site, via Square Invoices and with a shareable sign-up link.

Engage automatically

Transactional text message notifications are automatically sent when a customer earns points or rewards, so your business stays top of mind.

Reward seamlessly

It’s convenient for customers to redeem rewards in-store or online – and just as simple for your staff.

Keep customers engaged with your business

Run promotions to bring customers back with bonus points. It’s easy to create limited time or recurring promotions to boost loyalty engagement.

Card displaying the points system for loyalty.

Get to know your customers better with 360° data

Rewarding for every kind of business

Customers enrolled in a Square Loyalty program spend 53% more and visit 40% more often

Based on global Square Loyalty 2022 data.

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‘We also use the Square Loyalty program in-store. It takes two seconds for our customers to sign up and then it rewards them for every dollar that they spend.’

— Brittney Saunders
Owner, FAYT

‘As a business owner, I don’t want to have to think about anything else. The loyalty program runs on its own.’

— Chai Saechao
Owner, Plant Therapy

‘There is a pretty clear correlation between our Square Loyalty program and a significant increase in average ticket price and average revenue.’

— Thomas Warmath
CEO, La Barba

‘We have about 40,000 customers in our loyalty program. When they reach 5 stars, they get all excited thinking about what they’re going to get; they love it.’

— Andrea Aguirre
Co-founder, The Art of Donut

‘The Square Loyalty program does a great job in keeping us connected with our customers. It keeps them motivated to come in again and again and make purchases.’

— Dieter Seelig
Owner, Craft + Carry

‘Our loyalty program is very easy to use. Customers can type in their phone number and get points automatically when they check out.’

— Elana Livneh
Co-owner, Liv Breads

Simple, transparent pricing

Your monthly cost depends on two things: the number of store locations you operate and the number of loyalty visits that month. A loyalty visit includes when a customer enrols in your program, earns a loyalty point or redeems a reward. There are no long-term contracts required.

0-500 loyalty visits


per month, per location

501–1,500 loyalty visits


per month, per location

1,501+ loyalty visits


per month, per location

Try Square Loyalty free for 30 days

Promote your loyalty program with email marketing

Square Loyalty integrates directly with Square Marketing so you can send engaging campaigns to keep your customers coming back.

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  • What is a customer loyalty program?

    A customer loyalty program is a digital loyalty rewards program that will keep your customers coming back again and again, with incentives they earn from each purchase. They can redeem those points for in-store rewards of your choice, such as a dollar amount off or a free item.

  • How do customer loyalty programs work?

    Your customers earn points for every purchase they make (even when they use cash) from your Square Point of Sale App, Square Invoices or your Square Online site. Your customers can earn rewards per visit, per amount spent, per item or by category. Points are accumulated until the customer decides they want to redeem a reward.