Goodfellas Pizzeria Slices Through Operational Complexity with Square Handheld
The multi-location and multi-concept restaurant group is driving operational excellence and growth with Square’s comprehensive restaurant platform and cutting-edge hardware
Goodfellas Pizzeria, the multi-location pizza hub whose ownership has expanded into bourbon bars and cantina concepts, has tapped Square as its restaurant technology partner. Square’s integrated hardware and software now powers both front- and back-of-house operations across all of their restaurants. In addition, Goodfellas has led one of the largest deployments of the new Square Handheld thus far, rolling out more than 50 of the powerful handheld devices to deliver an elevated customer and staff experience across all of their locations.
Founded in 2006, Goodfellas has grown from neighborhood slice shop to nationally recognized pizzeria with locations across Kentucky, Tennessee, Ohio, and Indiana. As co-owners Eric Boggs and Alex Coats scaled their vision of what a local pizzeria can offer, including the speakeasy-style Wiseguy lounge, serving bourbon and craft cocktails, they’ve also branched into a new concept: Desperados Cantina, which serves up scratch-made tacos and Mexican-inspired cocktails.
The group’s diversification required sophisticated technology that could handle the complexities inherent in managing multiple locations that span multiple concepts while helping the team maintain consistency and quality across operations. Square’s purpose-built restaurant platform delivers the infrastructure needed to manage this growing portfolio, and so the ownership group returned to the platform for its most recent expansion after originally adopting Square in 2012 and growing to 13 locations.
“We’re always striving to provide our customers with the best pizza and an unforgettable atmosphere across all our locations, and technology is playing a growing role in helping us accomplish that,” said Eric Boggs, co-owner of Goodfellas Pizzeria and Desperados Cantina. “About a year ago, we explored a different solution that we believed would be better suited toward our restaurant group. However, we quickly realized the need for a partner that understood our business and could deliver on their technology promises. Square’s platform has evolved impressively with innovative solutions like Square Handheld and omnichannel tools that simply work. Combined with integrations that work seamlessly with our other technology, returning to Square just made sense for our business.”
As Square’s most powerful, pocketable point-of-sale device, Goodfellas’ fleet of Square Handhelds enable staff to keep pace with busy service periods by taking tableside orders, quickly closing checks, and easily managing their floor plans – all without leaving the dining room. Square’s comprehensive restaurant platform and commerce software power Goodfellas in-store and online channels across their pizzerias, bars, and cantina – simplifying their ability to manage sales, inventory, and customer engagement across locations. Tools like Square Marketing and Square Loyalty are helping Goodfellas retain and reward more diners, while Square Invoices streamlines their catering efficiency. Square’s expansive ecosystem of partner solutions also ensures seamless connection with third-party tools, with Goodfellas utilizing 7Shifts integration for time tracking and team management.
“Tools like Square Handheld have become natural extensions of the way teams at restaurants like Goodfellas work, unlocking faster service and smoother operations without disrupting the hospitality that keeps customers coming back,” said Ming-Tai Huh, Square’s Head of Food and Beverage. “When sellers take the time to find technology that truly fits their operations and vision, the results speak for themselves. Connected platforms like Square give restaurant groups — particularly those with multiple locations and concepts — the operational visibility they need to make informed business decisions.”
To learn more about Goodfellas Pizzeria, visit www.goodfellaspizzeria.com. To learn more about Square’s technology for restaurants, visit www.squareup.com/restaurants.
About Square
Square helps businesses turn transactions into connections and businesses into neighborhood favorites.
In 2009, Square started with a simple invention – the first mobile card reader, which changed how the entire financial system thinks about small businesses. Square has since grown into a global business platform helping millions of sellers of all sizes participate and thrive in their communities.
Whether independently run or a global chain, Square understands that sellers succeed when they have the freedom to focus on the experiences that keep customers coming back. From point of sale and payments to online commerce, staff management, banking, and more, Square brings together the tools sellers need to run and grow on one intelligent platform. For more information, visit squareup.com
About Goodfellas Pizzeria, Wiseguys Lounge, and Desperados
Discover the best New York-style pizza and award-winning bourbon experience across Indiana, Kentucky, Ohio, and Tennessee. Our authentic, hand-tossed pizza has been a local favorite, consistently voted “the best” by the communities we serve. We hand-toss our fresh dough, use house-made sauces, and stone-bake every pie.
Wiseguy Lounge, our speakeasy bar, renowned for award-winning cocktails, rotating craft beers, and an extensive collection of elite bourbons, voted one of the Top Bourbon Bars in America by The Bourbon Review.
Desperados Cantina is a high energy restaurant & tequila bar where we specialize in scratch made tacos and high end tequilas and mezcals.