Square for Events: Boardmasters Festival

Square worked in partnership with Visa and Vision Nine, the organisers of Boardmasters, to bring card acceptance to the festival. With over 350 points-of-sale running across the two festival sites, merchants across the site including independent sellers, bars, transport and box office able to accept card payment. "
Sep 23, 2024 — 2 min read

Transcript

Nick Harris: It is been great working with Visa over the last couple of weeks to bring card acceptance to Board Masters 2017. We've got over 350 points of sale running across the festival traders selling everything from flip flops to hats, the bus tickets.

Suzy Brown: Festivals are really cash rich environments. So interestingly, last year, only 5% of transactions were made by card, and most of those were actually at the ATM. So we are working in partnership with Square to enable people to pay well, to be honest, to pay in the way that they normally pay when they're at home.

Nick Harris: When you've got 50,000 people moving around a festival site, the last thing they want is queues at the cash point or queues waiting to buy drinks at the bar. They just want to get in there, buy their drink, and go ahead to see their next band.

Warren Van Der Eb: I'd say what's impressed me the most is the speed at which it processes the transaction. There's no delay at all. Even in an area like this where the network's really busy payments that are almost instant, and with our previous reader, we've had a real delay time on the processing of the transactions, so it's been great in that respect.

Zach Pillinger: We found sales revenues have been up purely based on the fact that it's easier to pay on card rather than having cash on them. When people get used to the fact that they can pay with cards and festivals, it'll just become kind of standard practice.

Suzy Brown: You don't want to be the merchant who's got a really long queue because people just aren't going to come to you. They're going to go to the person with the short queue.

Daniel Clotworthy: The fact that we could link it to our shop online store as well and shows and it all could be controlling our staff is amazing.

Rebecca Jay: This is my first time using Square. I'm a real convert, I have to say.

Nick Harris: We provided training to bar staff across both sites to ensure festival-goers spend less time queuing for their drink and more time enjoying the festival.

Nick Byrne: When we're busy, just everything's done within second, they're kind of in and out, especially with the contactless, just beeps. Drinks are in their hand and they're gone watching the music. They're happy

Julian Topham: If they don't have a cash risk, they're not storing cash in their tents. It makes payments quicker. It means they don't have to carry around cash. So they are on enjoying the festival and not curing a bars fiddling about with change and constantly trying to go to check cash points. So yeah, it significantly improves their experience.

Products mentioned

Square Reader

Square Reader

Never miss another sale with a free card reader.

See how -/^
Square Payments

Square Payments

Easily accept and process payments with Square.

See how -/^

Related

Everything you need to know about how to sell at UK summer music festivals. Advice on where to go, what to do and how to take payment.

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