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Square Marketing Stay at the top of your customers’ inbox
Build professional campaigns in minutes
Start with prebuilt campaign templates
Choose from a variety of predesigned templates for promotions, announcements, events and seasonal periods.
Customise your emails
Add images, buttons and text blocks with just a few clicks. Built-in AI tools can help with writing, too.
Add your branding
Automatically pull in your logo, colours and other brand elements for consistent branding on every campaign.
Run your campaigns automatically
Target the right audience
Smart segmentation considers several factors to help you reach the right audience for each campaign.
Welcome new customers
Introduce your business to new customers when they subscribe or make their first purchase.
Send abandoned basket reminders
Bring lapsed customers back to your online store with a simple reminder or exclusive offer.
Celebrate birthdays and anniversaries
Send special offers to celebrate your customers’ birthdays or anniversary with your business.
Follow up after purchases
Stay connected after a sale to highlight related products, share an offer or get feedback.
Collect Google Reviews
Automatically request Google Reviews after a customer visits to help build your brand online.
‘Square Marketing has helped us to streamline how we stay in touch with our clients. In particular, we love the automatic email campaign feature – which helps us communicate with our clients at the moments that matter most.’
Jack Wicks Barber
See the boost on your bottom line
Track the results of each campaign
See open rates, clicks and other customer-engagement metrics on each campaign.
View voucher redemption
Track how many times a voucher was redeemed at your Square Point of Sale or online store.
Measure the impact on revenue
Get a clear picture of how much revenue each campaign generates to improve marketing efforts.
Grow faster with everything working together
Send targeted campaigns to your most loyal customers.
Promote eGift card sales in the emails you send around busy seasonal periods.
Send more traffic to your online store from every campaign.
Keep your customer contacts in sync – no importing or exporting needed.
Square Marketing grows with your business
Have more than 2,000 customer contacts?
FAQs
How does Square support GDPR compliance?
Your buyers must opt in by ticking a box to receive your email marketing campaigns. Their consent ends after 12 months if they haven’t received a campaign, and an unsubscribe link is included in every marketing email.
How much does Square Marketing cost?
Your monthly cost for Square Marketing depends on the number of customer contacts you have, as follows:
0–500 customer contacts: £9 per month
501–1,000 customer contacts: £19 per month
1,001–2,000 customer contacts: £29 per month
See the full breakdown here.
How do I set up automated campaigns?
With just a simple one-time setup, you can set specific triggers for your campaigns to run automatically – all from Square Dashboard. You can create fully customised campaigns from scratch or start with a prebuilt campaign for whatever your business goal. Prebuilt campaigns include templates for welcoming new customers, sending birthday offers, re-engaging lapsed customers, sending abandoned basket reminders, requesting Google Reviews and more.
How do I see if my campaigns are working?
In Square Dashboard, you can view reporting to measure the results of each campaign – including open rates, clickthrough rates, revenue and other customer-engagement metrics. You can also see how many vouchers were redeemed at your Square Point of Sale or Square Online store.
How does email marketing connect to my other Square tools?
Your customer directory syncs automatically, so you can easily create targeted campaigns using the customer data you already collect at your Square Point of Sale and on Square Online. You can promote eGift cards, loyalty programmes and special offers directly in your emails, and track results – like voucher redemptions and revenue – directly from Square Dashboard. Everything works together to help you engage your audience and grow your business without additional setup or manual importing.
Can I import existing contact lists?
Yes. If you’re switching over to Square, you can import existing contact lists into your customer directory if you’ve already received consent.
How do I grow my contact list?
You can grow your contact list with every sale. Customers can enter their email address at your Square Point of Sale to subscribe to your email marketing campaigns, or via your website. You can also share a link via QR code or social media to encourage customers to sign up to receive your emails.
Kick off your first campaign
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